The social media is a common room.

If you attended a boarding school, you know what that is like. Infact, every university has one.

The common room is open for anybody to come in to sit and relax, watch a movie or football match, read a book or just engage friends in conversation. The rich and the poor, the smart and the simple, everyone is free to enter.

There are however, some people that never go unnoticed when they step into the common room. This could be because of how much time they spend there or who and what the person is about {content}.

The social media is much like the common room in school.

It is open to everybody. And today, more and more promoters make use of the social media to market events.

To give your event an edge, you need to keep in mind some of these fundamental points.

~Define your target audience~
A lot will depend on this.

Content
What are you promoting and what pictures and testimonials do you have to promote them?

There is no way you can sell what is invisible or incomprehensible. You have to build content that speaks clearly of what your event is about. Your content should focus on two major things-

Promoting your event~ http://eventiso.com/blog/tipsevent-marketing-online/This could be with the use of twitter hashtags, facebook ads, craiglist directory and posting posters and video adverts.
Adding value and developing relationships - You know the cliché, ‘People don’t care what you know until they know how much you care’? Well, it is not outdated. Concentrate on providing valuable information for your audience and they will want to find out what your event is about. Social media gives options, so your content type can range from videos to pictures, written stories and even questions with relevance to the event. Even if you are already a known brand, there are always new ways to keep your audience intrigued and win new ones.

Be Time Conscious
Creating a time-bound schedule not only gives you time to reach a large audience online. It also shows that you respect your audience rights to their own schedules.
Start your marketing campaign early so your audience has enough time to make plans to attend your event.

Know and Follow the Trend of Your Target Audience
Twitter makes this very easy with hashtags and trending stories. It is quite easy for you to know what people are talking about in areas related to your event theme.
You can get a content ideas from trending topics as well as connect with influencial social media personalities.

Link Up With the Right People
There are certain people that always cause a stir online, and people are generally drawn to them. They could be celebrities in one field or the other, top bloggers or social media marketers. It will do you plenty of good to get them on your side.

This is usually free. There are many personalities that will make your event tweets go viral just because they like the idea.

Don’t Limit Your Coverage
Facebook and twitter may be the most popular social networking tools, but the internet space has many more. Don’t limit your reach. Post videos on YouTube, create events on Linked-in. Use as many as possible.
But don’t spread yourself too thin and not serve your target audience.

Retweet, Share, Link and talk about other peoples work
Everybody wants to get noticed. You do too. But sometimes, you should also notice others. It may seem too simple, but it creates an urge for reciprocity in others.

Be Available
Always be on the keyboard or keypad to reply questions and respond to replies. In one way or another, always acknowledge those that retweet your tweets or share your updates. You could do this individually or in groups.


Patience is key
Just like when you start a business, you need to exercise patience before you start to see the rewards. You might be lucky to have the network buzzing with talks of your event from the first day you post it online. But that is rare.

And even in such rare situations, you still need to keep talking about it daily. The social media is filled with promoters competing with for the attention of the same audience. You cannot afford to relax at any point.

The social media is a general weapon. You just have to know how to use it to your advantage.

see full article here :http://eventiso.com/blog/event-marketing-in-the-social-media-common-room/