Business Analyst

Overview

Cogniko is seeking a talented Analyst in its Nigerian office. The desired candidate must be articulate, analytical, organized, and confident. The role will primarily provide analytics support to our Lagos, Nigeria office.

The ideal candidate will play a vital role in the Analytics Group. The ideal candidate will be responsible for data analysis, modeling, and insights generation for marketing and business analysis internally and for client accounts.

Responsibilities and Skills

Provides analysis and insights generation support on Analytics engagements and projects
Manages digital analytics and reporting efforts for key clients
Defines success criteria, identifies key metrics, provide specs for data capture, develops reporting templates and performs ongoing reporting and analysis of efforts resulting in actionable insights & recommendations
Conducts analysis to support the discovery phases of strategy and planning engagements, as well as background research for business development efforts
Provides project management support for internal Cogniko projects
Provide client relationship management as necessary
Qualifications and Desired Capabilities

2+ years experience in a consulting, marketing agency or client services environment preferred (Fresh graduates with superior academic performance and potential will be considered as well)
Strong knowledge of Excel skill a must. Candidate must have strong experience with filter, sort, pivot tables, formulas (calculate CTR and CPM’s, concatenate cells, if/than statements, data formulas) and preferably be able to do vlookups. Also must be able to create Excel reports that are professional and present the data in a way that is user friendly, highlights trends etc. Be able to analyze the data to draw conclusions.
Familiarity with analytics tools such as SAS, SPSS, R, or Stata a plus
Excellent interpersonal and communication skills, both written and verbal
Intellectual sophistication and strong problem solving skills
Comfort in working with highly intense, intellectually stimulating, and high expectations work environment
Must be able to assess impact of digital within the context of integrated campaigns
Strong quantitative and qualitative analytics
Bachelor’s degree (preferably 2:1 or First class)
Undergraduate degree in quantitative fields such as Economics, Mathematics, Statistics, Business Administration, Engineering, and Finance preferred
Familiarity with latest developments in digital platforms such as web, social media and mobile technology a plus
• 2+ Years Experience
• Quantitative Degree • 2:1 or First Class
• Superior Communication Skills



Associate Director, Analytics and Research

Overview

Cogniko is seeking a talented Associate Director of Marketing Analytics and Research in its Lagos, Nigeria office. The desired candidate must be articulate, analytical, organized, and very confident.

The ideal candidate will play a key leadership role for our Marketing Analytics and Research practices. The candidate will be responsible for providing comprehensive analysis-based consulting services, leading the planning and implementation of primary research efforts, conducting quantitative and qualitative market analyses, managing our proprietary panel and survey instruments, pitching our analytics and research services, and generating superior insights and reports for our online research library.

Responsibilities and Skills

Lead strategic relationships with clients and acts as main contact for Cogniko’s analytics and research activities
Interact with marketing and planning leaders and business partners in developing, analyzing and reporting on customer/consumer performance trends, multi-channel marketing efforts, direct to consumer marketing activities as well as campaign analytics and optimization
Develop marketing and direct marketing test plans (sampling, test/control design) and reporting solutions
Establish and grow the Research and Intelligence practice as a profit center
Represent Cogniko at key social and industry events, or strategy and planning sessions, and expressing a strong, data-based point of view
Lead the cultivation and accumulation of knowledge and research repository of insights, opinions and perspectives, consumer behavior, market benchmarks, media usage and investments trends, and other intelligence outputs in the Cogniko Library
Manage Cogniko’s research and intelligence resources including FIELDPANELSTM panel and the ACTIVEPULSETM survey tool
Lead fieldwork strategy from marketing research project commissioning stage through final data delivery
Ensuring the superior quality of all research outputs, interpreting data, writing reports, and making actionable recommendation
Work with Cogniko principals in crafting the analytics and research direction for Cogniko
Supervise and motivate analytics and research analyst and consultants
Qualifications and Desired Capabilities

5 years of experience in market, research, analytics, marketing, and online panel management
Very strong written and verbal communication skills
Ability to establish and sustain relationships with all levels internally and externally
Superior analytical ability, critical thinking, and proactive problem solving
Solid grasp of methodologies of audience measurement and panel management
Proficiency with leading research tools and providers including eMarketer, Euromonitor, Zitter comScore, Nielsen, Nielsen Online, Quantcast, Visible Measures and Hitwise,
Comfort in working with highly intense, intellectually stimulating, and high expectations work environment
Exceptional skills utilizing Excel, PowerPoint, and SPSS/SAS
Strong project management and organizational skills
Bachelors or advanced degree in Market Research, Psychology or Sociology, Economics, Business Administration or related field (preferably 2:1 or First class).
Some experience leading a small team, being able to develop and mentor direct reports
Familiarity with latest developments in digital platforms such as web, social media and mobile technology a plus
• 5+ Years Experience
• Leadership and Presence • 2:1 or First Class
• Superior Communication Skills


Only qualified candidates need apply.
Please send resumes to leke.oyerinde@cogniko.com We will respond to you within 48hrs.

Please note that applications for this opening is closed.