There are a number of popular online content used for marketing purposes. These contents when used effectively can help create an audience by offering highly valuable information that this audience would consider useful. Here are 5 online content for marketing you should know about:

Blog Posts

These are the most commonly used form of online content for marketing purposes. Blog posts consist mostly of texts and photos which carry an attractive message to a specific audience.

Online Videos

Videos offer consumers a more visual description of key product benefits. Many people make videos online with they share with friends and fans alike via online video sharing services such as Youtube.

White Papers

These are research findings/reports put into writing by experts/researchers. If for instance there’s a research on top 5 interests of Nigerians online, a white paper should be able to provide details of what and what interests and how Nigerians use them online. It should be able to proffer meaningful suggestions and findings.

E-mail Newsletters

Email News Letters are usually tailored to an audience with a common or defined need. Usually these people sign up for your news letter voluntarily after opting to read some valuable piece of information you have to share with them.

E-books

Let’s assume you know how to make cupcakes you can do an ebook on how to 5 ways to serve cupcakes at your dream party for free. This ebook is targeting people who would potentially purchase cupcakes and would highlight key benefits of cupcakes to them in the ebook. The idea is to stimulate them to purchase cupcakes which will naturally make them think of you when that time comes.

Very bold