Idea is what feeds the minds, ever thought of luxurious yacht, carribean island, fastest jet, most beautiful damsel, gold coast or super-satellite mobile phone for yourself. Over-confidence, experience dogmas, bias believe systems and dominance traits on the side of entrepreneur or business management team is enough cancer to kill any business dream. We have witnessed many young company springing up like a mature corn stem only to bow to rise no more. Empires are built on ideas yet they collapse on ideas; you would have preferred me to say bad ideas. Nothing is bad in any idea, it is birth to solve a problem for her mother(one who conceives the idea). The idea only takes after the parent, although we have many failed ideas. Do we argue that the parent is bad so the idea failed or the theory is untrue? Ideas could be birth prematurely, later than when due or just aborted. It is a just an invisible child there its gestation is not compulsorily 9months, an idea could also be seen as a mental seed.
To evaluate an idea you must understand the seed, the cycle and maturity. It is mostly a complex algorithms, as the analysis is multi-dimensional it is easy to shy away from the headache. No doubt there are simple and brilliant idea, yes, the less explore a field is the easier it is to conceive an idea for it. We are in an economy whereby businesses shift instantaneously to the thriving deal once the new idea is widely accepted. No matter what you think your business revolutionary growth must aligned to innovative ideas. To be exhaustive on how to analyse good ideas I have to do this in the next edition of this piece.