First it was Apple, then LG, and
now we have HTC also trolling
Samsung's Galaxy S 4 launch in
New York. Before the doors
opened at Radio City Music Hall,
the Taiwanese company kindly
gave out hot cocoa and snacks
while showing off the One to
folks lined up in the cold outside.
This was followed by HTC's
complementary entertainment
during Samsung's event with a
series of surprisingly relentless
tweets -- one of which even bore
the hash tag "#theNextBigFlop"
to mock Samsung's "The Next Big
Thing" slogan. Ouch.
To wrap up the day, HTC's fresh
CMO Ben Ho got in touch to say
that the again-plastic Galaxy S 4
is just "more of the same," and
that his company's "all-aluminum
unibody HTC One" with "original
cutting-edge technology, mouth-
watering design and a premium
feel" is really what people are
after. Here's his full statement:
"With a continuation of a
plastic body, and a larger
screen being the most
obvious physical change,
Samsung's new Galaxy pales
in comparison to the all-
aluminum unibody HTC One.
"This is more of the same.
HTC remains the best option
for those people looking for
the best technology
wrapped in premium design.
Our customers want
something different from
the mainstream, who appear
to be the target for the
Galaxy.
"Our customers want
original cutting-edge
technology, mouth-watering
design and a premium feel
from their mobiles, which is
why we created the HTC
One."
Looks like "quietly brilliant" is no
more for HTC then? www.engadget.com/2013/03/15/htc-cmo-ben-ho-galaxy-s-4/