AdWords is Google’s online advertising platform It helps you drive interested people to your website. Millions of searches are conducted online on Google and AdWords takes the advantage of it. Your create Ads on Google and you choose them which appear above or next to relevant search results. Mainly it’s the use of ‘keywords’. You enter words that are relevant to your services or product and then AdWords shows your ad on Google when someone searches for that word or relate words. Now there are already thousands of search results and other businesses or services appear as top results on Google. So how can you make your business appear on Google? AdWords gives your business visibility even though your website is not in the top results. When someone searches for a product or a service, if the keyword is relevant to your business your website appears on Google. Your potential customers search and then click on your website and that’s how they get to know about your business. That’s when they could become your customers. You can attract customers internationally and also in your local area too.

Using AdWords you can show your ads on different websites as well. It’s very useful as people now search businesses with their mobile phones. They can call you directly for more information. With AdWords your business can be wherever your customers are. AdWords helps you manage and control your advertising costs. You can select the maximum amount that you are willing to pay and you only pay when someone clicks on you ad and someone visits your site. So AdWords is very important to grow your business or service online. Your potential customers may find you on Google and also many other websites.