Introduction to Squeeze Pages
Some of you may find yourself asking, “Well, what in the world is a squeeze page, exactly?” Let’s go ahead and take a look at the definition for it so we know we’re all on the same “page” here.
Squeeze pages are landing pages that are created solely to act as an opt-in for information - primarily email addresses - for potential subscribers. You can see an example of a squeeze page below:

Are you starting to see where this is going? Hopefully you are. But if you aren’t, no worries because I am here to hold your hand through the whole process and drum a marketing state of mind into your head until you finally have the beat. There’ll be no need to thank me until later!


The Importance of Building a List
The biggest and most beneficial thing that a squeeze page can do is to build an e-mail list. Once you have an e-mail list and thus, a list of subscribers, you can start sending targeted offers and products, which potentially ends up converting into huge profits for you.
There’s also a vast plethora of other things you could do with an email list as an online marketer; the choice is really up to you in the end. But just get something straight. Squeezes pages are hands down the BEST way to get an e-mail list, and if you have a targeted e-mail list then, well, then you’re golden. Simply golden. Like they say the “MONEY IS IN THE LIST”!
Bigger Is Better!
Now, it goes without saying that the bigger your e-mail list, the better your chances at a solid conversion. Basically your main goal is to make a squeeze page so well-constructed and well-thought out that people won’t be able to resist subscribing to your services. Share The Love You don’t just have to market your own stuff. You can sell other people’s products to your e-mail subscriber list or even help promote a product that you yourself like. Most likely any product you like has an affiliate program, which means you earn money referring new customers. There’s nothing wrong with doing favors in this industry, but if you’re helping someone push something, then definitely make sure that you’re going to get compensated somehow. It’s only fair!

A Strong Foundation
E-mail lists are an integral part of internet business marketing.
Email lists allow mass communication with a host of subscribers and people who are interested in the particular products or services that the company offers. It is also a very fine way to follow up with past customers to ensure that they’ll remain your customers. Are you starting to see just how important squeeze pages are yet?
I certainly hope so! The Sooner You Start, The Better Building your e-mail list has been equated to starting a retirement account. It’s similar in that, if you don’t get one going soon, at some point you're likely to be really, REALLY wishing you had just gone ahead and started one when you were younger. If you’re just getting into the online marketing world now, then do yourself a favor and start building your list today.
If you start now, down the road you could have a mammoth e-mail list that you can utilize in every single one of your online marketing campaigns or projects.

The Proof Is In The Pudding!
If you don’t believe that a squeeze page can realistically get people to give you their e-mail and subscribe, well, look at us! A well designed Squeezed page can certainly increase your e-mail subscribers 75% month-to month thanks to using a well converting squeeze page! There are a lot of tested numerous homepage designs and consistently, the best performing and highest converting homepage has been the squeeze page layout.
It CAN be done. The hard part is, you just have to DO it!
While there are certainly a few other layouts to get people to subscribe or submit their e-mail addresses, a squeeze page is arguably the best possible kind. Why? A squeeze page is one of the easiest types of websites to set up.
Quite literally, squeeze pages are built and designed to squeeeeeeeeeze whatever information is needed from the Internet surfer. They are processed through the layout as they are read and are squeezed into the position with the best odds that they’ll submit to willingly give over their information or e-mail address.
Starting out building squeeze pages will also give you a strong foundation and base for when you begin to build more complex landing pages for other offers and projects, pages that will require the Internet surfer to not only give up their information, but more importantly give up something very guarded like their credit card information for a free trial product or something similar.
But don’t worry about that now as it’s really just your job to begin making the best squeeze pages you can possibly muster, because like we talked about earlier, you’re going to get cracking on this email/ subscriber list right from the get-go.
It’s bad enough growing old and grey. You don’t want to be growing old and grey and also without an e-mail or subscriber list. That’s no way to age.

Good Content = Conversion Is King!
If you haven’t already learned it, you soon will.
Conversion is king in the Online Marketing industry and the standard that everything is judged on. Success is measured by it, comparisons drawn with it and campaigns made or broken depending on how it is faring.
Whether you’re building a squeeze page, a landing page, or even just that online ice cream store you’ve always wanted to get running, the bottom line is how to make sure you’re getting as many sign-ups as possible and as many leads as possible (or as many mint chocolate chip gallons as possible).
One of the biggest ways to make sure what you have is tweaked enough to get the maximum number of conversions is... to test!
Change the background color, change the picture sizes, change the font, change the submit button. Just make sure you’re testing each one equally to see which one gives you the highest amount of conversions.
Less = Better
The less clutter and other eye-candy you have on your page, the easier it is to get an e-mail address. Everything on the entire page should be focused on the overall page function of an e-mail submit.
A squeeze page with fewer outgoing links will perform better than a squeeze page with external hyperlinks. Colors, layout, text copy, headers, footers - it’s all very important.
Again, test out several different things and if you’ve been brushing up on your HTML, CSS and PHP, you might even be comfortable with adding some type of function or supplementary doo-dad into the mix. Once AGAIN, test anything major that you think might be a positive. Whittle everything down to ONLY what works, and what you’ll be left with is a squeeze page so fine-tuned and efficient you’ll be hard pressed not to break out into a smile.

Section 2: Your Tasks
1) If you subscribe to any e-mails, try and find the squeeze page that the service/company used to get you to give away your e-mail address. List these websites and think about why they grabbed your attention.
2) If the last one didn’t apply to you then make a rough, quick squeeze page and throw it up online. You can build a squeeze page in less than 5 minutes with Squeeze Theme.
3) Once you have built your squeeze page, get some of your friends to take five minutes of their time and have them go onto it, pretending that they are really just surfing around on the Internet. Count how many of them submit their e-mail, then talk to each one and pinpoint what could make your squeeze page better.
4) Write down how you plan to market to your e-mail list once you builds yourself a sizable one.


The Difference between Squeeze and Landing Pages
The Who, What, When, Where & Why of Landing Pages (Landing Page)
WHO: Affiliates, merchants.
WHAT: A page where customers “land” before being directed to the merchant offer/lead information page. Unlike a squeeze page, a landing page is basically meant to guide the customer into the buying process and also helps obtain a higher Google Adwords PPC quality score than a straight-to-offer campaign.
WHERE: Quite literally all over the Internet, however, any landing page creator worth his mettle usually registers a hyper-specific domain name to match the purpose of their landing page (e.g.:
www.cashonlinewithaclick.info, .net, or .org).
WHEN: Landing page creation and testing is so in-depth that some people only run traffic to their Landing Page on certain days and even at certain HOURS that have shown to produce particularly high conversion percentages.
WHY: Although some online marketers tend to like the “no middleman” approach of “straight-to-merchant” affiliate offers, pages with a landing page in between often have higher conversion percentages over the long run than those without.

An example of a “landing page” for a Online Radio site.

The Who, What, When, Where & Why of Squeeze Pages
WHO: An increasingly large amount of people, even though a squeeze page could help everyone develop a potentially strong base of an e-mail/subscriber list that you can in turn monetize in many different ways several years down the road.
WHAT: Squeeze pages are used/created to “squeeze” information out of a web visitor. The most popular kind of squeeze pages is the ones that are used to collect e-mail addresses. These e-mails are then eventually used to send periodic e-mails telling the subscribers about a product or service and thus, monetizing from those subscribers who purchase the aforementioned product or service.
WHERE: Like landing pages, squeeze pages are pretty much everywhere and usually have a custom-titled domain name to match.
WHEN: Since squeeze pages are used primarily to gather e-mail addresses, they are run throughout the day, every day. As with landing pages, however, some on-the-ball Online Marketers have found a sweet spot of a time and run ads for their squeeze page heavily during this time.
WHY: We talked a lot about this earlier, so we won’t go into too much detail again here. The ways to monetize an email list are limitless and are constrained by just your imagination.
Section 2: Your Tasks
1) Write out how you would build your ideal squeeze page and ideal landing page. What would you do to your landing page to ensure that the person clicked over to the actual merchant/offer site? What colors, wording, and imagery would you use to direct the viewers’ attention?
2) Ask yourself, if you were trying to get people to subscribe to your newsletter, which would be the best page to build: a squeeze page or a landing page?
3) If you were trying to get someone to purchase something that another company was selling, what would be the best page to build: a squeeze page or a landing page?



Part 3: The Ingredients To Make a Strong, Efficient Squeeze Page
Capture Their Attention From The Get-Go
The headline of a squeeze page can make it or break it. It is the perfect opportunity to make a strong and positive first impression.
Why should the reader care? Why should they take their time to read through your pitch instead of going to Google in the hopes of finding a quicker answer?
Studies have been done that show that Tahoma 20pt in red are the best color/font combination for grabbing readers’ attention.
People like to feel that what they’re doing at any particular moment is IMPORTANT. They want to feel that they are somehow gaining from the experience or becoming a better person. Capture their attention, but do it in a big way.
After that, it’s just a means of informing them how they will benefit from what it is that you’re offering, which leads us directly into our next point…
How Is Your Service Beneficial?
Touching on what we just talked about in the headline section, you’re going to want to talk about how whatever it is that you’re promoting (newsletter, e-mail opt-in) is going to make the readers' lives better and benefit them in some way.
People like to think that whatever it is that they’re doing is not a waste of time. For some people, persuading them this is very easy and doesn’t take much in the way of wit. For others though, it’s a bit more difficult. A good way of bypassing this often difficult hurdle is to put yourself in the shoes of the reader. Pretend you’re just stumbling on your squeeze page and have never seen it before.
Pretend you were searching for something similar to the solutions that your e-mail opt-in would provide.
What would it take for you to be persuaded into giving your e-mail address and signing up for the service? Lots of facts? Lots of persuasion? A little poking fun at the competition? Identifying with your reader can certainly go a LONG way in writing content copy, so make sure that you never stray from that point of view for too long.


Call To Action With Authority
When it comes time to do so, don’t just call to action, but instead call to action with AUTHORITY! Cause the reader to be overcome with a very strong urge to sign up or else be left with a feeling like they’d be missing out on something special. Don’t drone on too long beforehand either, just get right to the point. If you have too MUCH information before the call to action, you might end up boring the reader too much and turning them off.
Remember, they’re entering in their e-mail address in an opt-in, not signing over their life to a legally-binding contract. Hit them with the facts and benefits and then BOOM! Call to action.
The call to action is ultimately the “submit” button of the page, so make sure your submit button uses words which are related to the action the readers’ will be taking.
The Opt-In Form and Why To Call Attention To It The most important thing you can ensure about the opt-in form is that it’s easy to see, not too long and somewhere in the area of the call to action. Make sure you don’t try to disguise the opt-in form or make it secretive in any way as people would become incredibly suspicious of both of these actions.
IT SHOULD STAND OUT AND DRAW ATTENTION!
With arrows and graphics, you can call attention to the opt-in form/ box in a good way. You’ll also account for the people who’ve decided they just want to sign-up right away. A quick, easy route to the opt-in box will ensure that you get these easy conversions as well.




Say Hello To Your New Little Friend, Auto-responders!

An auto responder email service provider that is going to make your life a HECK of a lot easier. It will allow you to manage each and every one of your e-mail addresses on your list, mass email them, keep track of them and more importantly, keep track of how long they’ve been on your list.
It would also help you unsubscribe anyone who no longer wishes to receive e-mails from you, which is important since it would help you stay on the up and up where the law is concerned.
And as we all know, that is DEFINITELY a good thing (especially regarding concerns about “spamming” with e-mail). If you haven’t already selected an email marketing service, make sure you check out Awebere, Getresponse or check out my site if you’re looking at a zero cost auto-responder and capture page hosting all in exchange for an advert on your landing page www.seowebanalyst.com


Visit www.seowebanalyst.com for more information!
Cheers,
SEO Web Analyst®™
www.seowebanlyst.com
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