Marketing is probably the most important expenditure for any business including importation. Without it, your target market may never know about you or your products or why buying from you is more preferable to your competitors; thus, your product or service goes unnoticed and unpurchased. Marketing for importation businesses has its challenges of which I think you must know and which must be overcome for your importation business to succeed in nigeria



Certification
One problem of marketing for importers is the issue of certification. Whatever your product, it is subject to laws and regulations regarding consistency, purity and the like.for example they are some product that are not permitted to sell in certain areas unless certified as either organic or disease-free that for for agricultural produce and they are some product on nigeria importation ban list such product should not be imported into the country. Acquiring these certifications is often costly for a small scale impotation business. However, without them, sales will be more limited.





Transportation
Another marketing problem facing the small-scale importation business is transportation. A large-scale business can buy an item in bulk, which saves money. A small-scale importer business man or woman may not have the money or demand to order such quantity, which raises item cost. This creates a marketing issue: How can a small company sell the same item as its competition at a higher price and remain competitive? That is why many small-scale industries focus upon selling a higher-quality item than its mass-marketed competition.




Cost of Ads
A final problem facing small-scale marketig efforts is the cost of advertising. Running a full-page daily newspaper ad or a tv commercial is no financial hardship for certain large businesses. However, such costs are obviously prohibitive for small-scale businesses. Thus, many will circumvent this dilemma through forming co-ops to split advertising costs or using local advertising and word-of-mouth.

these are some of the most common challenges you importers will face in Nigeria when trying to market your products that you will import or planning to import into the country
facing these challenges can lead to frustration and you will be unable to market your imported goods
Proper marketing of any product including the goods you imported is one of the many topics that I took time to cover in this product visit here http:///XlT4NE