Who will be the sole provider of all that you desire? Which company’s services will you “hire” to address your every internet-enabled whim? It sounds absurd, but this is the essence of the battle between the big four tech giants—oh and Microsoft too, but these days Microsoft is mostly an enterprise company.

Amazon is apparently working on two different smartphones, one of which has a 3D screen. The company is also supposedly developing an audio-only streaming device and a set-top box for your television, according to the latest Wall Street Journal report. That’s an awful lot for a company that only announced its first tablet fewer than two years ago.

Take a step back—in the flurry of recent announcements from all US tech giants, what is the one thing tying them together? Arguably, it’s a shared vision.

They all want to be the uber-company.

That is, a company which has a complete user experience with the following elements:

Continue reading here: http://risenetworks.org/2013/05/14/apple-google-facebook-and-amazon-are-all-trying-to-turn-into-the-same-uber-company/