PPC also known as pay-per-click is a faster way to get your site listed online for a particular keyword you probably will spend a fortune on via search engine optimization.
Most seo services company will offer this as an option to clients when the option for a keyword KEI (KEYWORD EFFECTIVE INDEX) is very low, which spells a lot of competition for a keyword, best options will be drawn for PPC.
The dis-merit of a PPC simply lies on the fact that a keyword bid price is not constant and it fluctuates like the way currency does with each other (A good example will be that of FOREX), this act as a stigma and will be a major clause when bidding for a keyword, for if not well researched, might run into more damage than good.
For instance; you want to bid for a keyword that have a high demand of 200,000 per month and have very low competition of supply, this particular keyword is a gold mine to you than keywords with over a million searches per month with high competition supply, hence not advisable for PPC or SEO, best options will be to correlate other similar words that have similarities to this keywords.
Eg Have you ever made a search for “AFFORDABLE SEO FIRM” on Google and see some listed results with “AFFORDABLE SEO COMPANY”? Or you type in “SEO COMPANY” and see some results for “SEARCH ENGINE OPTIMIZATION COMPANY”? Vice-versa.
This is a simple way to get around search for keywords that are correlated to your niche and still get ranked for similar keyword phrases easily, another approach will be to reduce the effect of large supply by adding more word to the keyword phrase, eg a search volume of over 1 million for a keyword “SEO” will get you over 400,000 search query for “SEO SERVICES” and adding more initiative you can come up with one lucky keyword phrase that have got a lot of search query and little supply, with whom you can easily dominate in no time.
Lastly the use of very low competitive keywords have got their precise advantages too, via the use of correlating keyword phrases, eg the use of “search engine optimization company”
Have for keywords bundled up into one keyword phrase (long tailed keyword), you will notice from a closer look that you have got a chance with another keyword phrase, such as optimization company, search engine, search engine company, search engine optimization, and even seo company.
These keywords should be evenly displaced on your body content when performing seo optimization for your web pages, and if this will affect readability you can spread the keywords as single keywords around your body content.
Have applied this seo tips successfully on my site and find it ranking for more competitive keywords successfully on Google.com
Search engine optimization is by far a very difficult process especially the offline strategies which are mostly the ongoing event cycle in SEO, But one tend to enjoy the benefits of reduce cost in terms of you getting recommendation from search engines for other keywords, and when you get to a spot on search engine listing you will either improve on it gradually or find yourself depreciating from content and value, the profitability comes into play when you start to rank for other keywords that are also correlated to your site but not part of the seo keyword launched, and the fact that the impression and traffic due increase over time also play a vital role for your site authoritativeness in the niche it’s in.
Seo services basically consist of a lot of external factors that help to improve the site popularity and there are lots of seo services company that work alongside social media and other sharing, video, article, content, management system to get your seo optimization the right juice to propel above the odds.

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