Some frontline artistes have reacted to angry backlash from some members of the public over their alleged refusal to lend a helping hand to ailing music producer and artiste, OJB Jezreel.

OJB Jezreel, who produced Tuface’s highly successful song, African Queen, is currently battling with a kidney-related ailment and is reported to be in need of N16 million for a kidney transplant. The social media have been awash with various messages in the past few days, requesting help to raise the sum needed to get him back on his feet.

Many Nigerians received BlackBerry Messenger broadcast messages, Facebook updates, tweets, among others, on social media, while the hashtag, #SaveOJBJezreel was also employed to get the campaign into the hearts of Nigerians on Twitter.

But those whose social media platforms were flooded with several requests for help wondered why OJB Jezreel’s colleagues in the entertainment industry, many of who seem to be in money, based on the luxurious lifestyles they lead, could not put heads together to foot the bill.

In this wise, a handful of them who were taken aback by the development took to the social media to express their disappointment. For instance, a BBM message that circulated last week states, “If Wizkid can damage a N15m Porsche Panamera car in less than two months; if D’Banj can put on a N3m suit just for a show; if Davido can refer to a N10m endorsement deal as chicken change; if PSquare can buy just a property for N400m, if Don Jazzy can pop a $1.5Million champagne for just a bottle oo - and the many others, why can’t they put heads together and donate just $100,000 (N15m) in just 24 hours? It’s obvious there’s beef in the industry. If all these big artistes don’t save OJB Jezreel with their money, Sango kills anyone who goes to studio to produce ‘Tribute to OJB.’’’

Reacting to the backlash, Peter of the Nigerian R and B duo, P Square, took to his Twitter account to inform his over 300,000 fans on the social network he was not shying away from helping him.

He tweeted, “OJB Jezreel, you’ve got our support and prayers. We can’t afford to lose you. Thanks peeps for also showing love for a brother.’’

In a similar fashion, Chief Executive Officer, Mavin Records, Don Jazzy, urges his Twitter fans never to wait for his co-celebrities before they donate to save the life of OJB Jezreel.

“Guys, do not wait for celebrities alone. Anything you can do also can #HelpSaveOjb. May God help us all,’’ he says.

I say good work to all those Nigerians who broadcast it on BBM