[color=#770077][/color]
Nigeria as a country had long ago been bastardized by her own people and the infiltration of western culture that had almost extinguished our unique socio-culture heritage.
“Culture is our life and future, please let’s do all we can to preserve and pass it to the next generation” Amb. Chief Segun Olusola (mni, OFR). Love of tradition and culture has never weakened a nation, indeed it has strengthened nations in their hour of peril: but the new view must come, the world must roll forward. The change we need in our country will not come, if we keep waiting for another person to come on board.

MISS HEIRESS NIGERIATM seeks to correct all these misinterpretation of our culture in the society especially amongst the youths today, Today we assume the responsibility to making sure that concrete efforts are applied directly in some social activities that has taken over the interest of our youths. Through this medium, together we can preserve and promote our culture, heritage and values.
For the development of any nation culture is energy, inspiration and an empowerment tool in providing the much needed sense of belonging amongst a people. Our unique style is enviable across the globe; therefore any amount of negligence today is a direct extinguishing of our essence as a people.
We must be united in standing firm to uphold our root, identity and those uncommon cultural values our forebears once upheld to. Now it’s the time to awaken the desire to speaking our mother tongue, preparing of our unique cuisine, dressing and hair-do that truly show the true African beauty.

MISS HEIRESS NIGERIATM is aimed at assembling young female adults ranging from ages 17-25 in a competitive atmosphere; where they shall be exposed to the cultural, heritage and identity of the Africans.

MISS HEIRESS NIGERIATM is a project designed to celebrate the beauty of Nigeria Women and also showcase the African Education, moral value and tradition.
Some Nigerians do not regard a well prepared Nigeria cultural dish, but they will spend huge sum of money buying syntactic foods or on Chinese/Quick restaurants. One of the best heritages of the Africans is their cuisine, for instance, in Owerri the capital city of Imo State, an Owerri lady that cannot prepare “ofe-ugba” otherwise called “ofe-Owerri” a traditional cuisine of Owerri people of Igbo tribe of Nigeria, is not educated traditionally.

On raiment, traditionally, almost all the tribe and ethnic groups in Africa/Nigeria for instance have traditional costume; a Tiv woman with PHD Degree in Western Education will be proud of Tiv tribe by wearing cloth made of Tiv national colour of black and white called A’NGER u Tiv in Tiv language at any international, national or locally organized programm to showcase Tiv cultural value; this is cultural awareness and enlightenment.
the pageant shall be a celebration of African womanhood total departure from the norms, No holds bars, No bikini, No swim suit, all adorned in culturally fitted gown of various types,
The queen shall act as the mother chaperone to all children of natural calamity, bringing succor and visiting such identified refugee camp, promoting peaceful co-existence and cultural rebirth.

Her role shall also include promoting a monthly journal on “humanitarian, cultural friendship, entertainment, relationship, politics and African business.
It is values like this that LUSH-S29 Entertainment Concept is looking out for that motivated it to organize “Miss Heiress Nigeria” cultural pageant and HEIRESS CULTURAL AWARDS FOR EXECELLENCE visit www.missheiressnigeria.com