For 13-years Coca Cola has been unopposed as the most valuable company in the world but a recent survey by Interbrand revels that Coca Cola has finally been dethroned, not to the 2nd spot but 3rd position by Apple and Google. Apple holds the prestigious top position as the world’s most valuable brand while Google came in not too far behind as 2nd position. IBM and Microsoft claimed 4th and 5th position respectively.

Every so often, a company changes our lives, not just with its products, but also with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Interbrand has a new #1—Apple. Few brands have enabled so many people to do so much so easily, which is why Apple has legions of adoring fans, as evidenced by the record-breaking launch of the iPhone 5c/5s. For revolutionizing the way we work, play, and communicate—and for mastering the ability to surprise and delight—Apple has set a high bar for aesthetics, simplicity, and ease of use that all other tech brands are now expected to match, and that Apple itself is expected to continually exceed. –Interbrand

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Apple has a very strong grip in the industry; Samsung is pretty fantastic also but still far from achieving Apple’s level of brand loyalty. Apple had a 28% increase on chart and Samsung a 20% upward movement to get 8th position. Interbrand is more interested in the power of a brand which Apple has a fair monopoly of. Thousand of Apple faithful line up in stores for days camping all in a bid to get their hands on the day one launch of any Apple product; this alone should give an insight of how powerful Apple has become over the years. Steve Jobs is gone and no longer calls the shot, but his outstanding legacy at the company he gave his life for remains unmatched. His ideas and excellent leadership qualities is the result of Apple emerging as the World’s most valuable brand.

Find the list of 100 most valuable brands in the world here.

Ok

If it ain't coke...it ain't d same thing as coke....maybe google might sustain d pressure a little bit longer...buh apple ....nah....

Coke would still come tops sooner than expected

luvable sam: If it ain't coke...it ain't d same thing as coke....maybe google might sustain d pressure a little bit longer...buh apple ....nah....

Coke would still come tops sooner than expected

You certainly don't know the Apple brand.. Google is no where near what Apple..

I can see Google dropping to 3rd and Coke moving 2nd. Apple will stay there from some time. iPHONE 6 .. *coughs.