Nigeria’s Leading Retailer of Automotive
Parts & Accessories

Right part for your car…
Our Products
Maintenance parts
Failure parts
Original parts
Batteries
Great prices
Great customer service
Lighting
OEM representation & affiliations
Automotive care products
Tools & Accessories

Company introduction
• Authentic Auto Parts (“AAPL”) was
incorporated and registered in Nigeria in
November 2012 as an importer, distributor,
and retailer in automotive replacement parts,
components and retailer
• Our company is a dedicated operator in the
automotive aftermarket focused on supplying
original products for all major vehicle brands
• Our focus is the provision of parts and
components for light and medium-sized
passenger and commercial vehicles in Nigeria


Our strategic vision
To be Nigeria’s leading retailer of automotive parts,
components and accessories in Nigeria
Our corporate creed:
We would treat each and every customer with
uniqueness in order to identify their specific needs and
to provide compelling benefits to satisfy their needs













Diverse base of global OEM’s and suppliers
5 of the world’s 10 largest OEM’s in the automotive industry are
our suppliers (based on ‘Automotive News’ 2011 ranking)



Major trends
Demand for motoring is
AAPL is providing high
definitely going to witness
quality, affordable parts to
continuous growth in the
make lives easier for current
foreseeable future
and future generations
Large, young consumer market
Toyota, Honda are the
OEM’s are supplying high
most popular cars on
quality parts for the
Resilient demand for Japanese
Nigeria’s roads
current dominant brands
cars
Wider variety in brands
Sold parts have been
and models and
Shift from second-hand
customised to re ect the
affordability driving
peculiarities of
European to N. American cars
demand from N. America
manufacturers by geography
Korean cars are less
Growing popularity of new
With our wide representation
expensive as well as very
Korean cars
of Korean brands, we are
efficient
poised to serve this market
Growing demand for high quality
Majority of parts in the
parts
As a mark of authenticity, we
market are sub-standard
would give each customer a
warranty on each product
purchased from us





Our core competencies
Right parts
Attractive prices
Multi-channel
Right people
Retail outlets in major
Manufacturers/OEM
Knowledgeable and
Original parts
Nigerian cities and
quotes
competent employees
towns
Recognised, global
First rate training for
Partnerships with
OEM’s
employees
petroleum retail
Efficient operations
outlets
Warranties for each
Uncompromising
part
E-commerce platform
dedication to customer
Lean cost structure
Part diagnosis and
service and
Telephone contact
identification support
satisfaction
center
for customers
Technical support
from suppliers
Commercial support
from suppliers
We would pursue a relentless drive to ensure that all car owners get the right parts for their
cars and deliver them through the most convenient and cost-effective channels

Our value propositions
• Through our alliances with OEM’s we have a wide
knowledge
of the right parts for each car
• We possess an in-depth knowledge of the market
through years of research that has enabled us to
have unparalleled insight into
customer needs
• With technology and strong supplier networks, we
are providing
highly competitive prices
for the
highest quality parts in the market
• We know that customers seek the best services,
therefore we are utilising various
channels
promoting
customer satisfaction
• We pass manufacturers’
warranties
to all our
customers and end-users

for further enquiries, pls call 08020592332