A business directory can be described as a website where business owners whether corporate or individuals, registered or unregistered can add their website and details about their business with the object of getting more exposure to the target audience. The information posted on business directory generally listed in categories to allow visitors to the business directory to find the products or services they need quickly and easily. Some directories are specific /niches for example

Automotive Directory
Fashion Directory
Online Dating Directory
Travel Director
RealEstate Directory

While some directories are designed to attract various classes of interest and visitors to generally increase the patronage of advertisers or placements. Some are designed for advertisers of particular nation or geographical locations such as you see in www.nigeriaemarket.com

Some business owners are not advertising their products, this could be due some reasons like in ability to define target goals and objectives, poor knowledge on the needs for business directory and advertising, little or no provision for advertisement budgeting, and fear of losing the money spent on advertising due to little or no exposure and lose the entire investment on advertising.

You are encouraged to advertise your business and services in as much as for every N10,000 you spend on advertisement you get N30,000 revenue or income thereby increase your bottom line.

Then the bottom line is whatever fear or discouragement that comes your way on whether to advertise or not you need to define ways of advertise smarter

Advertise smarter means advertising profitably; get maximum exposure for little budget, high exposure for less spending, money and work. The concept of advertise smarter is pointing to the use of local business directory with multiple exposures to show case business details.

ANALYSIS OF BUSINESS DIRECTORY AS A SMART ADVERTISING

The use of print media, TV or radio is not cost effective, and may not always reach your target audience. Local business directories allow you to reach ever increasing online customers looking for your specific services. Local business directory is always cost effective as you can always get good online exposure.

STEPS TOWARDS ADVERTISE SMARTER WITH A BUSINESS DIRECTORY

The first step is to find the best business directory for your business. Look for the directory that can give you opportunity to put your business in more than one category because the more the exposure the greater the returns and patronage. Also try to call for discount and see if there is sales promo going on.

Also see if you can place your products on class of adverts that will show case your business, direct your business link or url from the directory to your website and display other important details like images of your products and service.

TAKE ADVANTAGE OF MAXIMUM EXPOSURE AND TURNOVER

Online business directory is the best way to advertise smarter especially if the directory has means of attracting customers like articles, blog or forum, very simple. Business directory lower costs than traditional advertising like print, TV, bill board, and more focused traffic to your business's website, business directories truly are a wise marketing, publicity and advertising choice.



Author: David SEO, is the founder of Nigeriaemarket.com, the best business directory in Nigeria that takes care of business directory, events, classified adverts, articles, blog, Visit business directory: www.nigeriaemarket.com for quality service and business exposure