Leading online store in Africa JUMIA has released the capsule collection for its fashion label, FTC Apparel. The collection features a range of women’s shoes that have been made available online from the 29th of October, 2013 first in Morocco and then in other countries later.

“At JUMIA, our goal is to constantly provide the African market with the most convenient access to on-trend and affordable fashion.” says Jeremy Hodara, co-founder, Africa Internet Holding, about the brand and collection. “Creating an in-house label was an obvious next step for us as a company, and we have a team of incredibly talented, passionate and creative designers who have done a fantastic job on this first capsule collection.”



Adding to this, Sasha Poignonnec, co-founder, Africa Internet Holding comments “By including FTC Apparel in our already comprehensive portfolio of over 500 major local and international brands, we are providing our customers with something elusive to our site. FTC Apparel will be sold only on JUMIA throughout Morocco, giving shoppers more choice when it comes to their online shopping experience. We are really excited to see the journey the FTC Apparel brand will take from here.”

The FTC brand will be drawing major inspiration form Moroccan cities as well as various European catwalks. celebrity closets and street style, keeping trends in mind despite all. The Label will also be branching off soon to provide customers with fashionable men’s wear clothing ranging from young, fresh looks to classy, professional clothing.

JUMIA is a part of Africa Internet Holding, a corporation that “introduces and accelerates the online shift in Africa, as well as for Africa, its people and culture.” Established in 2012, JUMIA has succeeded in making a name for itself across the African continent as a favourite online shopping destination among a wide variety of consumers that cut across fashion, household appliances and electronics and beauty products. It is currently operational in five countries; Nigeria, Morocco, Egypt, Kenya and Ivory Coast.

JUMIA also recently launched the largest e-commerce campus in West Africa spanning over 10,000 square meters in Lagos, Nigeria.

Visit the FTC Apparel collection: http://www.jumia.ma/chaussures-femmes/ftc-apparel/
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