By Chinedum Azuh
Every small business wants to grow into a big one someday. Eventually you want your small business to grow into a big business, right? If that's true, then learn which big-business growth strategies might work for you.

Consider these 4 key growth strategies.

Market Segmentation
“Market segmentation” simply means picking a sub-set of the entire marketplace that you can organize your sales efforts around. Out of all the people in the world, who will you try to sell to?

Most big businesses are good at carving out their corner of the market. Then they do whatever they can to own that space.

Pepsi was losing its battle with Coca-Cola to become the heavyweight cola company. Instead of trying to beat Coke at its own game, Pepsi focused on a young, fun-loving demographic. Many Pepsi commercials show younger music stars, celebrities or other young status symbols.

Segmenting your market comes down to making choices. Who will you serve? Who will you avoid? And which segment can you focus on to improve profitability?

Use Checklists
Big businesses have massive facilities, complex supply chains and large equipment. Managing the day-to-day operations in these environments is too complex for one person. There are too many variables to track.

Guess what? Small businesses are the same way. Small business owners have to wear many hats. If you don't hold yourself accountable and remind yourself to do something that "brings home the cash," then it's easy to get caught up doing things that aren't essential. In the rush of a normal day, it's also easy to forget to do a critical task.

Take a page from big business and develop process lists or checklists for specific tasks and jobs. Give yourself a guide to success and a reminder to do the essentials each day.

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