If your website design is strong, the search engine will likely reward you with pages that tend to rank high. Building a website and designing a website are two completely different things. A lot of planning goes into a website that is well designed — this planning can lead to success.

Understanding What Good Website Design Is All About

A well designed website can give your company a professional look and appearance. People who surf the Internet looking for products and services have higher expectations than they did just five years ago. When they arrive at a website and are disappointed with look, feel, or navigation, they will reject it for a more-professionally designed website. It is called “bounce rate.” People will refuse to stay for any length of time. If the bounce rate is too high or frequent, the website will fail to achieve a first or second page ranking from the three main search engines.

A well designed website is one that is easy to navigate. A website that is hard to navigate will drive customers away faster than anything else. Remember, a new website is only one click of the mouse away. And once a lost customer finds what he or she wants on a competing website, it will be a rare occasion if they ever return to the website that failed to deliver.

A website should also be so well designed as to get your visitor to do what you want. You built or are in charge of a website for a reason. This reason is to sell a product, offer a service, offer a promotion, or get your customers to join your mailing list. Or the goal of building your website may be simply to give your customers the information they need. A website should be designed for what it is to accomplish and nothing more.

More Essentials of Good Web Design

Good web design is really about offering good information and harnessing the ability to lead a user around the screen. Visual weight plays an important role in giving the user a good experience. The first thing most users will see is the site’s logo. Studies have shown that people will usually look for the logo in the upper left corner. Your logo can immediately establish what you want the user to see and feel.

The user’s eyes should be taken through a series of steps and sequences. For instance, the user can be taken from the logo to a positioning statement. The next sequence could be to introduce the user to a catchy-image. From there, the user can be led to the web page’s main body of content. Good web design takes into consideration positioning, contrast, color, and specific design elements.

Satisfied customers, frequent customers and buying customers all work to improve your website’s page rank. And when your website’s page rank is improved, more customers will be satisfied and buy your products or services. When you make it to the first page of Google, it’s highly likely that your website will be a success.

To learn more about how to improve your website’s page rank, take a look at The Successful Web Designer. We’ll provide you with the tools you need to become a web design success (in just four weeks)!



How is your website ranking now? Please comment below to let us know how it’s going…

Source: http://zolamandesign.com/tutorial/daily-tips/31-understanding-what-good-website-design-is-all-about