SOCIAL MEDIA STRATEGIST AT KAYMU

Kaymu is the largest and safest online marketplace in Africa, where buyers and sellers meet and exchange everything from Fashion to Phones. Founded in January 2013, Kaymu vision is to offer both customers and sellers a shopping experience that is convenient, safe and second to none.
Our company is part of Africa Internet Holding, a global and leading incubator of startups specialized in e-commerce. Africa Internet Holding is the leading internet group of Africa with already over 1,000 employees in 10 African countries and huge successes such as Jumia.com, Hellofood.com, Lamudi.com, Carmudi.com and Jovago.com. It is led by top talented leaders offering a great mix of local and international talents and is backed by Millicom and Rocket Internet.
We want to create a well-balanced team of talented, dynamic and highly motivated individuals with a passion for emerging markets and Africa. We are currently looking for outstanding candidates interested in entrepreneurship and web businesses.
Please visit our website for more job opportunities: www.africainternetholding.com.
Social Media Startegist
Lekki Phase 1 - Lagos
Job Description
The Social Media Strategist will implement the Company’s Social Media Strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. The Social Media Strategist must be a highly motivated individual with experience and a passion for content strategy, blogging, micro-blogging and community participation leadership.
Core Responsibilities
1. Setting clear realistic goals and objectives.
2. Developing Great Designs.
3. Solid Content Strategy.
4. Promotion Strategy.
5. Engagement Strategy.
6. Conversion Strategy.
Essential Duties
• Manage Social Media marketing campaigns and day-to-day activities including:
o Curate relevant content to reach the audience most likely to buy from you.
o Write editorial content
o Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
o Conduct online advocacy and open stream for cross-promotions.
o Develop and expand community and/or blogger outreach efforts.
o Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
o Design, create and manage promotions and Facebook ad campaigns.
o Compile report for management showing results (ROI).
• Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
• Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and respond accordingly.
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user generated content surrounding the business, report to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
• Monitor effective benchmarks for measuring the impact of Social Media programs. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Qualifications and Experience
• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
• Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).
• Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of Social Media platforms and their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field.
• Displays ability to effectively communicate information and ideas in written and video format.
• Exceeds at building and maintaining sales relationships, online and off.
• Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
• Makes evident good technical understanding and can pick up new tools quickly.
• Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
• Possesses functional knowledge and/or personal experience with WordPress.
• Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
Application.
Kindly send your latest resume and a covering letter with the position title “Social Media Strategist” to hr@kaymu.com.ng ASAP. The covering letter should include your earliest starting date.

*Only shortlisted candidates will be notified

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