Have you ever looked at a logo and wondered how they came up with it? What inspired them to put a half-bitten apple for Apple's logo? Well, you'd be surprised what these 10 modern logos actually represent and mean. Remember: there's a hidden meaning behind every logo!


1. AMAZON.

Your initial thought when looking at the Amazon logo might be that the arrow looks
like a smiley face, meaning Amazon is there to make its customers happy. Well, notice
that the arrow is pointing from the a to the z; representing the fact that Amazon
provides a variety of items for sale, literally from A to Z.

2. McDONALD'S

Yes, it really means "M" for McDonald's and there really isn't any other meaning McDonald's had intended. Instead, it came to mean something unintentionally by customers, at least according to design consultant and psychologist Louis Cheskin. In the '60s, McDonald's wanted to change their logo but Cheskin insisted on leaving the golden arches. He said it's because customers unconsciously recognize the logo as "symbolism of a pair of nourishing breasts" (via BBC ). Whether we unconsciously believe this or not, Cheskin convinced them and now the logo is one of the most recognizable in the world.

3. APPLE.

If you guessed that the Apple logo has to do with the creation story of Adam and Eve, then you guessed correctly. It represents the forbidden fruit from the "Tree of Knowledge"

4. IBM

IBM’s logo has a hidden message for the whole world hidden in the Big Blue logo that represents it’s company. The white lines passing through give the appearance of the equal sign in the lower right corner, representing equality.

5. ADIDAS.

Ever notice that Adidas' symbol looks like a mountain? Well, that's exactly what it's supposed to mean. The three stripes, which was part of the original logo in 1967, never really meant anything. It was just supposed to be unique. In the '90s, though, they slanted the stripes so that it would represent a mountain, which stands for the obstacles people need to overcome.

6. FEDEX

The FedEx logo is a creative one! At first glance all you can really notice are the two different colors, but if you look closely you can see an arrow is created between the spaces of the letter 'E' and 'X', representing the company's forward-thinking ways and outlook towards the future.

7. AUDI

Four hoops...plain and simple, right? Well, wrong. In fact, each of these hoops represent the 4 founding companies of the Auto-Union Consortium way back in 1932: like DKW, Horch, Wanderer and Audi

8. GOOGLE.

Ever notice how the Google logo has four primary colors in a row then it's broken by a secondary color? This was entirely intentional. Google wanted to show that they don't play by the rules and are also playful without making the symbol bulky. To do that, they just used simple letters and colors.

9. MERCEDES- BENZ.

The Mercedes-Benz logo is the most confident one out of the bunch. The tri-star is representative of the company's dominance in quality and style over all things land, sea and air.

10. NBC

Yeah, it's a peacock, but did you ever wonder why it has so many colors? That's because, during the '50s, NBC's owner was RCA and they had just begun to manufacture color televisions. Since RCA wanted people still watching on black-and- white TV to know what they were missing, NBC created a colorful logo to adapt to the new technology.

11. VOLKSWAGEN.

The Volkswagen keeps its logo very simple but heartwarming as well. The 'V' and the 'W' can easily be seen. 'Volks', in German, means people, while 'Wagen' means car. It's the car for the people!

12. MOBIL.

The importance of this logo lies in its colors. The red is said to represent strength and the blue represents faithfulness and security that the company provides.

13. BMW

It isn't general knowledge that BMW has a history in aviation and that its logo actually stays true to its roots. The blue and white represent a propeller in motion with the sky peeking through. In fact, BMW had a role in World War II as a creator of aircraft engines for the German military.

14. TOYOTA.

The three ellipses that are found in the logo for Toyota represent three hearts: the heart of the customer, the heart of the product, and the heart of progress in the field of technology.

15. PEPSI.

In 2008, Pepsi spent $1 million to pay Arnell Associates to come up with the new logo (the old is the on the left and the new on the right). As a result, Pepsi had to pay millions more to re-brand everything. Then Arnell's document was leaked and it was entitled, "Breathtaking Design Strategy." It proposes that the new logo is some kind of Da Vinci Code. According to Arnell's document, the Pepsi logo draws on Feng shui, the Renaissance, the Earth's Geodynamo, the theory of relativity, the universe, and more. For more, read it over at Gawker . There you have it: the Pepsi logo is the key to the universe.


http://diply.com/fun/15-modern-logos-you-didnt-know-have-a-hidden-meaning/44048/1

Interesting facts

Interesting. I still prefer coke to pepsi - feng shui n all.

Amazing.

i hope this makes fp

FEDEX...............

I thought BMW was "be my wife"

Is that all?

Op, do you want to also comment on the logo of PDP (umbrella) and APC (broom).

hmmmm

In Nigeria logo no get meaning o! Logo na decoration here!

We learn everyday, just learnt few things I never knew about some logos I see everyday especially this;

14. TOYOTA.
The three ellipses that are
found in the logo for Toyota
represent three hearts: the
heart of the customer, the heart
of the product, and the heart of
progress in the field of
technology.

9. MERCEDES- BENZ.
The Mercedes-Benz logo is the
most confident one out of the
bunch. The tri-star is
representative of the company's
dominance in quality and style
over all things land, sea and air.

Nice thread!

apple logo is illuminati

16. VAIO.

At first you just see the word VAIO, but look a little closer and you'll see the first two letters represent an analog symbol and the last two letters are binary.

17. FORMULA 1.

Between the letter F and the speed marks is the number one.

18. UNILEVER.

Unilever produces so many different products that sometimes it's hard to keep track of everything they do. Lucky for us, there's symbols for literally everything they make right in their logo.

19. TOBLERONE.

Notice anything?

Toblerone originated from BERN, Swaziland. The town is also known as the city of bears.

20. ELECTRIC.

This hidden logo exhibits one of the best and clever use of negative space. Notice how a plug and a cord is extended through the word "Electric".

21. HELPING HANDS FOR PETS.

This logo design is a very creative use of negative space that shows many animals within one another. Inside the horse you will locate a dog, a cat and a bird.

22. CARREFOUR.

Carrefour Logo: This French international hypermarket chain translates to “intersection” in English. If you look very closely you will notice that the big “C” in the white space. The two arrows are pointing in opposite directions.

23. Egg and Spoon.

24. CHICAGO BULLS.

Did you know there’s red on the tips of the Bulls’ horns ? And that the red represents the blood of vanquished opponents? Neither did I.

Yet, for some reason, I did know that if you flip the logo upside down, it looks like a robot reading a book on a park bench . Give yourself a minute. You’ll see it.

And now dat I knw...

And9: Yet, for some reason, I did know that if you flip the logo upside down, it looks like a robot reading a book on a park bench . Give yourself a minute. You’ll see it.

I c am bro...Dese people are up to sometin wit dose Logos..

And9: Yet, for some reason, I did know that if you flip the logo upside down, it looks like a robot reading a book on a park bench . Give yourself a minute. You’ll see it.

Well Mayb it might b speakin of their Knowledge and Wisdom 2 demolish dia counterparts