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Millionaires Prefer Facebook Over Twitter - Research Says by DangotePikin: 9:54pm On Jul 29, 2014
If you ever think about becoming a millionaire in the future then i suggest you deactivate your Twitter accounts and sign up for Facebook as fast as possible because according to an extensive research Millionaires prefer Facebook over Twitter.

Millionaires are taking to social media in surprising numbers-especially to Facebook (FB).

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Three-fourths of millionaires in a Spectrum Group survey said they use social media. The wealth research firm said 57 percent of the 1,300 millionaires in the poll responded that they use Facebook, while 41 percent use LinkedIn (LNKD) and 10 percent use Twitter (TWTR).

"The wealthy are using social media at almost the same rates as the nonwealthy," said George Walper, Spectrem's president.
Indeed, age and occupation tend to be better indicators of social-media use than wealth. Among millionaires under age 35, 81 percent use Facebook, 65 percent use LinkedIn and 32 percent use Twitter.

Roughly half of millionaires age 65 or older use Facebook, while 32 percent use LinkedIn and 5 percent use Twitter.

For all platforms, however, social media growth among millionaires is slowing. Millionaire use of Facebook grew from 26 percent to 55 percent between 2010 and 2013 but remained relatively flat in 2014. LinkedIn use doubled between 2010 and 2013 to 34 percent and hit 41 percent in 2014. Twitter use grew from 5 percent in 2010 to 10 percent in 2014.
Among those who don't use social media, most (53 percent) said it was because they "see no value" in using them. Half said the programs were a "waste of time" and raised concerns about their privacy.

Overall, business owners are more active on social media than other professions. Senior corporate executives are the biggest users of YouTube (GOOGL) and LinkedIn.

Millionaires vary widely, however, on how often they actually use social media. About 1 in 5 use Facebook less than once a week and about half use it once a day or more. Among millionaire Twitter users, a third use it less than once a week and 38 percent use it daily.

What do millionaires use social media for? Plenty of baby pics and vacation photos, no doubt. But they also use it for news and financial information. Among millionaire Twitter users, 36 percent follow athletes, which tied with "news commentators" for the largest category.

A quarter follow movie stars and only 12 percent follow financial or investment commentators.
read more : http://finance.yahoo.com/news/millionaires-prefer-facebook-over-twitter-111221910.html
http://www.cnbc.com/id/101846130#.

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