Endorsements from various corporate bodies
have become a major source of revenue for
top entertainment celebrities. Musicians,
comedians and Nollywood stars now smile to
the banks on account of what they get paid by
these blue chip companie These endorsement
deals are usually worth multi millions of naira
and our celebrities are laughing all the way to
the bank. We highlight celebrities with the
most endorsements and how much they’re
worth

Funke Akindele – N20 million deal with Vita
Foam
Funke Akindele shot into prominence with the
release of her smash hit movie Jenifa where
she made over #60 million. Since then, she
has become the queen of endorsements with
numerous brands using her to advertise their
products. Her endorsements include Vitafoam
where she got #20 million. Telecoms giant
Globacom, , Qlichy.com, Klin
detergent, Lagos Inland Revenue Service and
Nigeria’s premier detergent, OMO are among
those paying the actress mouth-watering
money to represent them in our capacity or
the other.

Don Jazzy – N50 million package from Loya
Milk
Don Jazzy has become a very wealthy man,
even making Forbes List as the richest artiste
in Nigeria. The CEO of Mavin Records isn’t
only making money from his star-studded
record label, he also has very lucrative
endorsement deals including one with Loya
Milk where he got nothing less than #50
million. His #25 million deal with MTN, and
his mouth-watering endorsement with
Samsung Africa rake in millions of naira.

Genevieve Nnaji: N100 million Etisalat deal
Genevieve Nnaji is one of the richest actresses
in Nollywood and she achieved the feat not
only by starring in high budget films but also
by promoting several blue chip brands. Some
of the brands she is representing or has
represented include Lux, Cintrion Energy drink,
Range Rover Evogue, Etisalat, Polo and Amstel
Malta. The Etisalat deal alone earned her
N100 million.The Polo deal is put in the
region of N70 while the Cintrion drink rakes in
N50 million for the actress.

Iyanya –N60 million MTN deal
After winning MTN Project Fame in 2008,
Kukere crooner Iyanya made a lot of money
from his jaw-dropping endorsement deals with
top brands. His endorsement deal with MTN is
worth #60 million. He also has a $350,000
endorsement deal with Zinox computers and a
#35 million deal with phone manufacturing
company Solo Mobile where he also received a
2014 Prado SUV.

Wizkid - MTN is worth N45 million
His deal with Telecommunications network
MTN is worth #45 million. Wizkid also has
endorsement deal with Pepsi worth about
$350,000. He has another endorsement deal
with Guinness. No wonder the Jaiye Jaiye
crooner could afford to replace his crashed 25
million naira Porsche Panamera with a brand
new one just two weeks after.

Omawumi – Glo deal worth N25 million
Omawumi shot into limelight after becoming
1st runner up at the 2007 West African Idols.
She is now one of the highest paid female
artistes charging up to 5 million naira per
show. She is also one of the singers with the
highest number of endorsement deals. Glo
deal is said to worth N25 million. Others
include including Konga worth between 5 –
10 million naira, Mortein and Malta Guinness
Tiwa Savage – MTN deal worth N30 million
Apart from her very successful music career
the First Lady of Mavin Records, also has a
number of juicy endorsement deals worth
several millions of naira. Her MTN deal is
reportedly worth N30 million. Other deals
include contracts with Pepsi, Forte Oil and
Maggi

Davido – N30 million MTN Pulse deal
Aye crooner Davido has deals with MTN Pulse
and Guinness Nigeria. While the Guinness deal
hasn’t been declared his MTN contract is
reported to have made the Omo Baba Olowo
N30 million richer.
Banky W
R & B Singer Banky Wellington popularly
known as Banky W is smiling to the bank with
his jaw-dropping N100 million endorsement
deal with Samsung mobile as well as his
endorsement with MTN.

Kate Henshaw also has an endorsement with
Samsung as the Face of Samsung Mobile. She
has other multimillion naira endorsements like
Face of Blessing Perfume and Face of Onga.

Veteran Nollywood Actor Mr Ibu has been
entertaining movie lovers for a very long time.
Just recently, he got two very lucrative
endorsement deals, one as an ambassador for
Sports Betting company MerryBet and another
one as brand ambassador for GoTv.

Saka is known for his strange roles in movies.
The funny actor is known for his ‘I don port’
campaign and he received a whopping #20
million when he switched from Etisalat to
MTN. He also has a lucrative deal with
Soulmate hair cream where he had appeared a
number of their adverts

D’Banj
Dbanj’s deal with Glo is said to be in the
region of N100 million while Psquare’s deal
with same outfit goes for N140 million. Just
few months after Mike Ezuronye was dropped
as Glo Ambassador, he ported to Airtel in a
very lucrative endorsement deal running into
millions. Burna Boy and Waje have
multimillion naira endorsement deals as Glo
Ambassadors. Limpopo crooner Kcee and
Chidinma are both MTN Ambassadors with
lucrative deals worth over #20 million each.

Flavour N’albania -
Flavour has become one of the most sought
after Nigerian artistes and charges nothing
less than 4.5 million – 5 million naira for
shows in Nigeria and #8 million naira to
perform at international events. He has
multimillion naira endorsements with well
known brands such as Globacom, Harp and
Onga seasoning.

If all these useless telecommunication company could spend such amount on deal endorsement for artist, what stop them from improving their service(s)? I would rather blame the government for not being competent.

anything u are doing try to do it well because who knows. hmmmm

The key element of brand
ambassadors lies in their ability to use
promotional strategies that will strengthen
the customer-product/service relationship
and influence a large audience to buy and
consume more. Predominantly, a brand
ambassador is known as a positive
spokesperson appointed as an internal or
external agent to boost product/service
sales and create brand awareness.