Leading telecommunication brands including MTN, Glo and Airtel were among the top 10 biggest advert spenders in 2013. This information is contained in the just-released 2013 “Mediafacts”, a key media resource for marketing professionals in West and Central Africa produced annually by MediareachOMD, a specialist media company that provides media planning, buying, control and inventory management services.

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According to the report, the top 20 products that generated more advertisements during the year include: telecommunications, personal paid announcements, lager, gaming/entertainment, corporate, banking/finance, and religion.

It stated: “The top 20 categories contribute 60 per cent of total spend. Telecom continues to be the highest spender with overall spends of N14.7 billion (14 per cent) of the total ATL advertising in 2013. Specifically, the report identified MTN, Etisalat, Globacom, Airtel, Guinness Stout, Star, Indomie Noodles, Peak Milk, and Gulder as the top 10 brands that advertised most during the period under review.

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