1). Do more with less. Stretch your resources. Try not to ask the boss for more materials, more staff or more money. Get creative with your problem-solving.

2). Guerilla market. Guerilla marketing means utilizing every free and cheap resource that there is out there to get your product known. We use personal networking, Twitter, Facebook, LinkedIn, YouTube, newsletters, free events, press releases and everything else we are able to keep from spending money on advertising. Of course, advertising is a must in these days. But in boom times people get lazy and concentrate on just placing ads. Use every other method to keep your ad costs reasonable.

3). Work harder. The 40-hour week? Extinct! You're lucky if you can work a 50-hour week these days. Most executives regularly work a 60-hour week or greater. And even if you're an admin, your job is much more secure if you're around when your boss needs you. Those who hang out at the workplace are much more secure than those who rush home to be with the family or to do recreational things.

4). Get used to working weekends and other traditionally "off" times. Business right now is incredibly cut-throat. If you don't make a deadline, it can cost your company tens or even hundreds of thousands of dollars. Some of those dollars pay for your job. If you've just missed a deadline, you might well get fired or laid off. Forget the concept of "your time." If you want to keep getting a paycheck, meet deadlines and produce.

5). Dress better. Forget the cut-offs, flip-flops and T-shirts. If you want to remain employed, much less move up in the company, dress as well as you can given the corporate culture, not as comfortably as you can. If everyone else is "grubby," dress "business casual." A good rule of thumb is to dress as close as possible to the way that people one or two levels above you dress. If you look like them, you soon will be one of them. This is human nature.

6). Improve yourself. Maybe now is the time to get an on-line sheepskin, or advanced degree. Perhaps a certification in something like project management or a new IT system would help. See what your company (and other companies) might be looking for in a hire, and make yourself into that person.

7). Ramp up your network. Whether you're employed or unemployed, you need a network these days. Get to networking events. Dress in business/professional for these events. This means a tie and suit, gentlemen, and a very nice suit or professional dress for the ladies. Forget "sexy." Go for the solid, professional look.

. Make yourself useful. Look for ways in your company to make yourself indispensible. Be the one who always volunteers for anything you can do well.

9). Take on only what you can execute flawlessly. However, don't pile project after project on yourself. Flawless execution is more important that an overflowing plate.

10). Follow "the rules." Find out what your corporate culture expects and toe the line. This is not the time for rebellion if you value your job. Keep your mouth mostly shut and follow the corporate expectations to a "T."

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