Guinness Nigeria operates a Total Beverage Business (TBB). A key contributor to the success of the GNPLC strategic plan is an effective & flexible field sales force demonstrating industry leadership in both volume driving & brand building activity

Retail Sales Executive

Job TypeFull Time
QualificationBA/BSc/HND
Experience 1 year
Location Lagos
Job Field Sales / Marketing / Business Development



Purpose of Role:
To support GNPLC’s business objectives through the effective management of designated sales territory with a focus on low value outlets including implementation of all sales activities/programmes in the retail sales territory and activation of Basic sales drivers (price compliance, distribution, basic visibility)

Top Accountabilities:
Responsible for the account management and activation of low value outlets and hypermarkets
Listing of innovations and ability to pre-sell
Ensure achievement of Basic sales drivers (price compliance, distribution, basic visibility) for Territory
Ensures sales out of distributors/market share growth are achieved via monitoring the RRS scheme, excellent execution of promotions. Ensures promotional activity is in the right outlets and well managed. Has to keep and update a database of outlets within the territory.
Ensure effective customer/ business development to counter competitive activities in these outlets
Has accountability for POS materials, Chillers, Light signs etc deployed in retail outlets within sales territory.

Qualifications and Experience Required:
Graduate with minimum 1 year commercial expertise gained across Sales / Consumer Marketing or Sales Management. Entry level route for graduate trainees into the sales function.
Direct experience of Diageo Way of selling capabilities with a focus on Sales Driver execution at the point of purchase (QDVPPP) Quality, Distribution, Visibility, Price, Promotion and Persuasion, Outlet Segmentation and Managing Relationships including structured call, persuasive selling and brand passion.
Strong experience of the application of Health & Safety and Quality systems.
Good communication skills –written and verbal
Good IT skills
High degree of integrity
Good inter personal skills
Geographically mobile.
Healthy and physically fit.
Experienced driver with valid license

Barriers to Success in Role
Essential to spend time in the Field with customers and consumers-essential to stay in touch with the market and the competition
Unwillingness to flex schedule to align with business hours of retailers and distributors.
Low level of drive or personal leadership.

Flexible Working options
Based in a defined geographical area.
100% Field Base

Retail Sales Manager

Job TypeFull Time
QualificationBA/BSc/HND
Experience 2 years
Location Lagos
Job Field Sales / Marketing / Business Development



Purpose of Role:
To support GNPLC’s business objectives through the effective management of designated sales territory with a focus on high value outlets including implementation of all sales activities/programmes in the retail sales territory
Responsible for the account management and activation of high value outlets and hypermarkets
To spot sell to fill sales gaps in the outlets (across the entire portfolio) and to pre-sell

Top Accountabilities:
Ensures achievement of QDVPPP sales drivers for Territory
Ensures sales out of distributors/market share growth are achieved via monitoring the RRS scheme, excellent execution of promotions. Ensures promotional activity is in the right outlets and well managed. Has to keep and update a database of outlets within the territory.
Ensures at a minimum, once a quarter reviews of RSE, SR & VSR routes, inclusion of new outlets.
Manages Recommended Price Compliance in outlets and ensures the retail redistribution standards are adhered to by distributors
Ensure effective customer/ business development to counter competitive activities in these outlets
Has accountability for POS materials, Chillers, Light signs etc deployed in retail outlets within sales territory

Intouch Responsibilities:
Use of the Intouch PDA as a tool for monitoring and improving individual Sales Targets, Share of Shelf, Distribution Targets & Call Targets.
Ensuring that correct and up to date Customer details, Contacts, Outlet Types, Outlet Segmentation and Call Frequencies are gotten and sent to the Intouch Team for the purpose of updating the Customer Information from time to time.

Qualifications and Experience Required:
Graduate with minimum 2 years commercial expertise gained across Sales / Consumer Marketing or Sales Management.
Direct experience of Diageo Way of selling capabilities with a focus on Sales Driver execution at the point of purchase (QDVPPP), Outlet Segmentation and Managing Relationships including structured call, persuasive selling and brand passion.
High level awareness of the application of Health & Safety Standards
Good communication skills –written and verbal
Good IT skills
High degree of integrity
Good inter personal skills
Geographically mobile.
Healthy and physically fit.
Experienced driver with valid license

Barriers to Success in Role:
Essential to spend time in the Field with customers and consumers-essential to stay in touch with the market and the competition
Unwillingness to flex schedule to align with business hours of retailers and distributors.

Flexibility Working options:
Based in a defined geographical area.
100% Field Based

Method of Application

Use the links below to apply

Retail Sales Executive
Retail Sales Manager

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Booked