It is a pity that many companies have paid hundreds of thousands of naira to print media houses to advertise their products and services and at the end; they did not achieve their aims. This is because newspapers from the media houses expire at the end of every day. It is very difficult to see people reading newspapers that published yesterday. So, if the target audience for your advert did not read the paper that day, they may not read it again. Besides, there are too many media houses in Nigeria that publish newspapers on a daily basis and your target audience cannot read all of them every day.

So, what is the best and easiest medium to reach your target audience any day you like? Many business people do not know this. Packaging your company’s proposal/advert and sending them out to top CEOs and managers of blue-chip companies via their e-mail in-boxes ushers in an opportunity to give your brand, corporate image, products and services national coverage and visibility and rake in staggering amount of money in return from your target audience and would-be customers not yet known to you.

E-mail marketing is the easiest and most affordable way of reaching your target audience and would-be customers within some minutes. Harvard Business Review has proven that email marketing has a far higher return on investment (ROI) than traditional advertisement and even the highly advocated social media adverts.

E-mail marketing is fast becoming the most reliable and profitable marketing strategy in this country owing to the fact you will certainly get the target audience of your products and services. Each recipient of your e-mail campaign is more likely to patronize you. So, if you have not started using this strategy in your business, you are definitely missing a whole lot of patronage from prospective big clients.
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