Sales & Marketing Tip: STOP trying to sell to EVERYONE! Listen there’s about 7.13 billion people in the world. Only a small percentage of them are interested in your product or service.

The good news is there are people interested in your product and service! Find those people! Serve those people! Feed those people! They will buy what you have if you focus on them and letting them know you have the solution to their problem.

The best selling album of all time, Michael Jackson’s Thriller, sold only 51–65 million copies. I say only because I go back to 7.13 billion people walk the planet.

* US: 29 million
* JPN: 100,000
* UK: 3.3 million
* GER: 1.5 million
* FRA: 1 million
* CAN: 2 million
* AUS: 1.12 million
* MEX: 1.6 million
* NLD: 800,000
* ITA: 100,000
* SWE: 400,000
* ARG: 500,000
* SWI: 300,000
* AUT: 400,000
* FIN: 119,061
* NZ: 180,000
* IFPI HKG: 15,000

Find the people that want your stuff!

*Here’s a clue: the majority of them WON’T BE your family and friends! Family and friends probably still view you as Lil’ (enter childhood nickname here) or the person who (enter embarrassing childhood memory here).

Start by sharing your product or service with anyone who would listen, without spamming them.

Then study the ones who buy, not say they will buy, those who actually pull out the cash or swipe the card.

Learn why they bought. Learn what they love best about your solution. Learn why the choose to spend money with you when they could of went somewhere else. Learn “everything” about them.

Why? Because 51- 65 million people just like them want, to buy your album, they what you have to offer. That insight will help you have in sight, and insiders view of the mind of your customers!

Then you will be able to see the other people that are interested in purchasing, joining, sharing your product or service!

Makes sense! Ok go make Nairas and dollars!