codedmax: Google working on standalone messaging app that wont require a Google login.

We’ve seen Google make small
steps towards detaching Hangouts
from Google+, a move welcomed
by just about everyone. But it seems that ain’t nothing compared to what they could be planning for emerging markets: a messaging client that doesn’t even require a Google account.

This is exactly what the Economic Times is reporting, with sources claiming Google has already begun
testing in parts of India and could
launch as early as 2015.

Now, Google wants to take on
WhatsApp and become relevant
amongst the ever growing user
base addicted to mobile messaging. To achieve this, Google product manager Nikhyl Singhal has been sent to India with a mission to access the ecosystem of mobile messaging in India, and discover how Google can make itself visible.

This Google messenger still in its
early stages of development is
Google’s way of recouping users lost to rival services such as
Whatsapp, Viber, and Line.

India is poised to becoming the
world’s 2nd largest smartphone
market just under China with Android One already looking to
take the sub-continent by storm.

A messaging service everyone can and will actually want to use by
forgoing a Google login could be
their next big strategy. You may remember reports of Google looking to acquire Whatsapp (whom later accepted Facebook’s offer of $19 billion). It’s clear Google takes messaging very seriously, but this time without a Google account to siphon data from its users.

Source: http://phandroid.com/2014/10/03/rumor-google-working-on-standalone-messaging-app-sans-google-login/