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Re: Unblieveable For Almost 30 Years No Change (see Pic) by akinsadeez(m): 4:59pm On Oct 28, 2014
The strength of the brand is in its simplicity. The colour and design of the pack is so subtle and understated.
Coupled with the fact that cube sugar still seems somehow elitist in Nigeria even till now. The average local Nigerian has more access to and also prefers granulated sugar than cube sugar. The way they have succeeded without any noise for years is just incredible.
Re: Unblieveable For Almost 30 Years No Change (see Pic) by 100Cents: 5:06pm On Oct 28, 2014
richgang:
No advert, no pack change, no promos. How can this sugar maintain market leadership unchallenged for almost 30years...

Nairaland was you take and reason that kept this sugar for years....

One does not mess with a LION branded good.

St Louis. MGM.

They got the design correctly right from the start..
Re: Unblieveable For Almost 30 Years No Change (see Pic) by 100Cents: 5:08pm On Oct 28, 2014
airclipse:
Hu go see lion wan contest wit am Shebi u see the lion dere on the pack, it signifies KING_SHIP bruh...

Gbam, that's the deal...

Lion branding means POWER and SUPREMACY...
Re: Unblieveable For Almost 30 Years No Change (see Pic) by richgang(m): 6:35pm On Oct 28, 2014
tongue
Re: Unblieveable For Almost 30 Years No Change (see Pic) by iphex(m): 6:53pm On Oct 28, 2014
Effect of a solid foundation.
Re: Unblieveable For Almost 30 Years No Change (see Pic) by fairygeh(f): 7:06pm On Oct 28, 2014
Very true
Re: Unblieveable For Almost 30 Years No Change (see Pic) by alotofgrace(m): 7:19pm On Oct 28, 2014
richgang:
No advert, no pack change, no promos. How can this sugar maintain market leadership unchallenged for almost 30years...

Nairaland was you take and reason that kept this sugar for years....


thats because a good wine needs no advert!!!
Re: Unblieveable For Almost 30 Years No Change (see Pic) by macklef(m): 9:09pm On Oct 28, 2014
Its the only cubed sugar i guess. Others are table spoon sugar, this is pick n drop.
I hated this sugar when i lived with my aunty. Chai 1 cube/cup of tea. Tea was very boring because of st loiz
Re: Unblieveable For Almost 30 Years No Change (see Pic) by duni04(m): 9:46pm On Oct 28, 2014
Lol. Its true sha. Let Dangote mistakenly start making cubes. Then they'll be forced to rebrand.
Re: Unblieveable For Almost 30 Years No Change (see Pic) by laykhorn(m): 11:36pm On Oct 28, 2014
DukeNija:


Smart analysis. Also, St. Louis are currently the only sugar company specialized in cubes. And they have also developed a good business integrity over the years. Plus their product packaging was the first of its kind which resonates with Nigerians who desire a hygienically packaged sugar at an affordable price, as against the road side sugar for N10.
Lie!!! Dont just assume, we have a few of them and even a local one. Google 'Nasco sugar'
Re: Unblieveable For Almost 30 Years No Change (see Pic) by storyforthegods: 11:54pm On Oct 28, 2014
we all know that the gods are responsible
Re: Unblieveable For Almost 30 Years No Change (see Pic) by andywaves(m): 12:56am On Oct 29, 2014
there used to be another brand of cube sugar back in the 90s dont know what happened to it.it is not just mathematically possible for one product to dominate the market for so long like this sugar has except with the help of govt or someone quietly raking in billons without anyone raising an eyebrow if you ask me maybe thats where dangote's billons come from
Re: Unblieveable For Almost 30 Years No Change (see Pic) by Nobody: 3:01am On Oct 29, 2014
grin
blizard44:
Baby, like St.Louis sugar, our love will stand the test of times. For ages, we'll remain the cultcheesy

Take my hand ; for you're the bomb grin
Re: Unblieveable For Almost 30 Years No Change (see Pic) by napoleonbaba(m): 3:14am On Oct 29, 2014
freshness2020:
..cos dats the only suger dat gives zero-jedijedi.

Ehn ehn
Y nt finish a pack today
Ur yansh go hear am
Say jedijedi no sabi st louis

1 Like

Re: Unblieveable For Almost 30 Years No Change (see Pic) by freshness2020: 5:41am On Oct 29, 2014
napoleonbaba:


Ehn ehn
Y nt finish a pack today
Ur yansh go hear am
Say jedijedi no sabi st louis
If ♈όϋ don try am ♈όϋ nor go talk like dis...
Try it and thank me later!
Re: Unblieveable For Almost 30 Years No Change (see Pic) by WoodcrestMayor(m): 6:39am On Oct 29, 2014
I disagree...been buying dis since d early 90's.More expensive dan d granulated one but peeps still buy nonetheless
Richiy:
Its because for years Nigerians focused more on that ten ten naira sugar. The measured one. Not so many people used the cube ones.

But now that they are raising awareness, other companies are now producing this type.
Re: Unblieveable For Almost 30 Years No Change (see Pic) by Nobody: 6:58am On Oct 29, 2014
Yep tho I do notice dat d sugary nature has reduced, b4 2cubes would make ur tea sweet. Now 5 sef e go be like say nofinn dey.
Re: Unblieveable For Almost 30 Years No Change (see Pic) by kommiejewel(f): 7:10am On Oct 29, 2014
iamrealdeji:

But they're not made in Nigeria
Ok. Imported jazz grin
Re: Unblieveable For Almost 30 Years No Change (see Pic) by Richiy(f): 8:33am On Oct 29, 2014
WoodcrestMayor:
I disagree...been buying dis since d early 90's.More expensive dan d granulated one but peeps still buy nonetheless

That you have been buying it since 100bc does not mean that most people have.
Re: Unblieveable For Almost 30 Years No Change (see Pic) by WoodcrestMayor(m): 9:47am On Oct 29, 2014
100bc cheesy




Tell me u avent bought @least 1 pack dis year tongue .
Richiy:


That you have been buying it since 100bc does not mean that most people have.
Re: Unblieveable For Almost 30 Years No Change (see Pic) by Richiy(f): 10:27am On Oct 29, 2014
WoodcrestMayor:
100bc cheesy


Tell me u avent bought @least 1 pack dis year tongue .

Am trying to cut back on sugar. So i just wait for my friends to buy then we use it. lol.
Re: Unblieveable For Almost 30 Years No Change (see Pic) by WoodcrestMayor(m): 10:52am On Oct 29, 2014
cheesy

Datz ok smiley
Richiy:


Am trying to cut back on sugar. So i just wait for my friends to buy then we use it. lol.
Re: Unblieveable For Almost 30 Years No Change (see Pic) by tpia6: 12:46pm On Oct 30, 2014
richgang:
No advert, no pack change, no promos. How can this sugar maintain market leadership unchallenged for almost 30years...

Nairaland was you take and reason that kept this sugar for years....


Actually, I don't remember seeing any advert for sugar anywhere in the world, not sure why you decided to focus on nigeria.

Sugar substitutes are what's advertised, not sugar, anyone should feel free to prove me wrong.

If you know of a genuine sugar ad ( not confabulated one plz), post it here.


Its sweet enough already and unhealthy to boot, why do you need an ad when everybody needs it anyway?
Re: Unblieveable For Almost 30 Years No Change (see Pic) by tpia6: 12:47pm On Oct 30, 2014
And neither do we want to see sugar packs with politicians or actors' names and photos on them.


Stick to rice and whatnot.
Re: Unblieveable For Almost 30 Years No Change (see Pic) by richgang(m): 2:59pm On Oct 30, 2014
grin
Re: Unblieveable For Almost 30 Years No Change (see Pic) by Dangel1(f): 6:58pm On Oct 30, 2014
rozzay:
Yep tho I do notice dat d sugary nature has reduced, b4 2cubes would make ur tea sweet. Now 5 sef e go be like say nofinn dey.
5cubes! hmmm are u using bowl for the kin tea?
Re: Unblieveable For Almost 30 Years No Change (see Pic) by kskpoundz(m): 8:57pm On Oct 30, 2014
I think is stil d only sugar dat coms in cube.

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