Consider, you want to buy a flat. The next thing which comes to your mind is the place or the area in which you want to buy a flat. For that you will do analysis of 2-3 places, their surroundings, the society, average price rates, analysis of your budget, record of existing owner & so many other things. After carrying out this entire research you will take a decision of purchasing a flat. So this entire process involved in buying of a flat is nothing but the Research you have carried for your investment.