You just released a new piece of content and want to give it a little bit of traction on social media. While you could sit and wait for it to grow legs on it’s own, you decide to go the easy route and pay people to like share, retweet, or comment. No harm, no foul, right? You gain a bit of popularity on social media and someone makes a couple of bucks. What’s the big deal?

This tactic, known as black hat social media, can actually be detrimental for your business. Before we get into why buying accounts is a very bad idea, here’s a quick definition and examples of black hat social media.

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