Job Summary:

Generate and update website content (products, content, and promotions)
Build traffic to the website in order to drive sales upwards
Plan, define and implement website changes and functional improvements
Maintain and update the online marketing plan for the website
Monitor key performance indicators on the website and develop plans to improve them

Qualifications and Requirements:

1+ year experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
Experience working with CMS and building/administering content in multiple CMS environments
Knowledge of HTML/CSS and website administration
High-level proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
Knowledge of PPC programs and optimizing data gathered from both organic and paid sources


Responsibilities:
Website

Update product information and content on the website
Update content managed areas (copy & artwork)
Investigate and report any operational/technical issues arising
Scope and document ongoing website functional projects /improvements
Liaise with internal resources regarding the day to day management of the website
Evaluate approaches & strategies to improve website sales conversions & customer engagement


Marketing

Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc
Liaise with in-house teams to implement and support campaigns
Investigate, evaluate and assess new ways of generating additional traffic/orders
Produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc)


Performance Measurement:

Ability to meet and exceed all agreed performance objectives (sales, conversions, engagement)
Continuous improvement on customer-experience satisfaction
Meet internal service levels for website activity and management
Maintaining an excellent level of service to the business.

How to Apply
To apply for this position, send an email to info@regalbuyer.com with "Digital Marketing Executive Application" in the subject line. In the email, make sure to include your resume (in word or PDF preferred), cover letter, salary requirements, and any additional information you would feel relevant for this role.

Application Deadline 15th December, 2014.