Diageo Brands Nigeria, distillers of Baileys, No.1 Irish Cream Liqueur, has attributed its market success to the unflinching loyalty of its wholesalers. The company made the remark during the Christmas edition of its monthly Wholesalers Promo raffle draws which held in Lagos on December 20, 2014.

Kayode Oluwo, Commercial Planning and Activation Manager, Diageo Brands Nigeria said that its brands, including Baileys is able to maintain its No. 1 status in Nigeria due to the efficient working partnership Diageo has with its wholesalers, especially as it relates to the wine and spirits Baileys’ market.

“At Diageo Brands Nigeria, we see our wholesalers as veritable partners and our backbone to success, and the fact that our brands including Johnnie Walker, Baileys and others have remained leaders in their categories is an attestation to assertion. We appreciate we will never have been the choice of Nigerians if not for the loyalty our wholesalers have shown us.”

Oluwo attributed the Wholesalers Raffle Draw, which rewarded some of its wholesalers with various pricey gifts including a brand new 2014 KIA Sorento SUV car, 4.5KVA Hyundai power generating sets and other consolation prizes, as a way of appreciating Diageo’s trade partners, and appealed to them not to relent on their partnership with the company.

The special Christmas edition draws saw Ndubuisi Onyenami of Gindus Limited, Aba emerge the winner of a brand new KIA Sorento SUV car 2014 model, while Chigozie Anagwe of Chigotex Royal Link, Chukwuebuka Charles of Buka Biz, both of Trade Fair, Lagos, and Nonso Okonkwo of Nolly Global Limited, Lagos Island, went home with a 4.5KVA Hyundai power generating set each.
Also speaking on the Wholesalers Promo, Udjoh Ufuoma, Baileys Brand Manager, said that Diageo Brands Nigeria has so far rewarded three wholesalers with KIA SUV cars while 12 others have also being rewarded with a power generating since the activity began in August.

Udjoh added that Diageo will continue to reward loyal customers by providing them exponential values that will grow their businesses.

The wholesalers expressed their appreciation for the recognition and support Diageo has shown them.