I am into Catfish rearing business. The business is lucrative but the challenges am experiencing is when it's time to sell after harvest. The amount the customers are offering, I feel is too small when you imagine the amount of input and time invested. Around my area (Ayobo) 2 tablesize fish that makes 1 kg is being priced for at N430 by those market women and some are offering to pay N425.

The price is just too low and I guess this problem is cos the business doesn't have association to impose a uniform price. The amount of time and input invested for 4-5 month before sales doesn't equal the price market women want to purchase the fish.

The same fish they bought at N430 (being 2 fishes) they would sell each for N500 and pepper soup sellers would sell each plate for N700.

Is anyone facing my kind of plight. What can I do to at least smile doing sales after harvest. I need advice. Thanks.

Go out and get hotels to buy directly from you. advertise your fish farm.

You should try processing it into dry fish, that will surely fetch you more cash.

yes... smoke it before sales. It raises the price and keeps longer. Also beef up your marketing strategy.

Thanks for the advice. I would like to know how much it's been sold for when smoked and how is it sold?