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Target Marketing & Marketing Results by OfflineDirectry(m): 12:05pm On Feb 18, 2015
Target Marketing & Marketing results

Have you ever heard a business owner tell you that "everyone is a prospect?" “everyone needs the products’’ If you think the same way about your product or service market hopefully this will change your mindset once and for all !
Successful marketing is made up of a series of successful messages that speak specifically to your target audience or market segment. Yet, many independent professionals and business owners speak in generalities rather than specifics and cannot figure out why they get little or no sales. While there is nothing wrong with working with several potential markets, there is a grave danger in structuring your marketing message to try to appeal to all of them at once.

If you want a good result in your marketing efforts with a limited resources you must define your target market center point and hit that point as much as possible with sales promo messages, adverts and awareness that is when you will win in the game of business.
To accomplish this, look at your current clientele, your markets you enjoy working with and markets that most likely are a good candidate for your products or services. Pick no more than three of these markets and preferably even one if possible. Then gear your message specifically to this audience Do not worry about the rest. It is amazing how that business seems to come even more easily when you are more targeted.
You are now in a position to more clearly define your message and communicate to prospects, alliance partners and other sources of referrals. This will dramatically change your ability to attract more clients with less effort and stress.

Your first step is to sit down immediately and identify that center point and the rest will flow from there.
A better strategy would be to concentrate on solving a specific problem for a well-defined target market, regardless of industry.

An example of a company that does this well is Inner Konsult Ltd (www.innerkonsult.com) a company that specializes on accounting and tax services in Nigeria

The next challenge on target marketing is how to get data for marketing such as, business name, telephone numbers, contact address, email address, website and the nature of products and activities. Visit offline Nigeria Business directory where you can download over 700,000 business directory on your laptop and start marketing your products.
Read more here; http://offlinedirectoryng.com/nigeria-business-directory-business-promotion/
Contact us www.offlinedirectoryng.com , Tell (WhatsApp) 2348038460036

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