I see loads of supposed educated individuals on my wall rejoicing over the court stopping DSTV from increasing her prices
with everyone chorusing, "it is time we stand together and stop this south african rip offs"

the most upsetting one that forced me to log off to avoid unnecessary arguments and HBP is a professional photographer on my wall,
this dude charges as high as 100,000 naira for family portraits under the guise that he is a professional and no one has dragged him to court over the exorbitant fees.
Yet he wants a foreign company, which relies on foreign exchange to get her money out of the country to stick to the old price when infact, Nigeria is unable to keep the exchange rate at same old figure.

Maybe i am the only one who find it hard to understand this.
I believe the way it should work is service providers can set their prices based on the cost of delivering such services
just like private universities set their fees because they hire some of the best professors, enabling environments, etc.

If DSTV set their subscription too high, then startimes, consat etc should be happy to cash in on this and win more customers.
if they still can't win customers, then they may want to improve the quality of their services

can someone please enlighten me on why the court will tell anyone not to increase their prices?
thanks

Some individuals drag DSTV to court .So if you feel cheated in the way some business enterprise hike their prices,you can as well drag them to court.As you and I know that price regulatory system in Nigeria is nothing to write home about.

Cadamlk:
Some individuals drag DSTV to court .So if you feel cheated in the way some business enterprise hike their prices,you can as well drag them to court.As you and I know that price regulatory system in Nigeria is nothing to write home about.

are you implying that i can drag seun to court for hiking the price of ads in some section of HIS website?
wonderful! maybe i should start with that store at the palms lekki that wanted to sell common belt, worth N500 in lagos traffic for N75.000

sledjama:


are you implying that i can drag seun to court for hiking the price of ads in some section of HIS website?
wonderful! maybe i should start with that store at the palms lekki that wanted to sell common belt, worth N500 in lagos traffic for N75.000

You have the right for fair hearing.Win or loose!!

Cadamlk:
Some individuals drag DSTV to court .So if you feel cheated in the way some business enterprise hike their prices,you can as well drag them to court.As you and I know that price regulatory system in Nigeria is nothing to write home about.

diclaimer: the following write up is a personal opinion and should warrant the moderator reading meaning into it. Although in every nonsense there is a sense in it.
It is no longer news that
MultiChoice, owners and operators
of DStv and GOtv platforms in
Nigeria has increased their
monthly subscription fees for all its
satellite/DTT bouquet.
So before we rush to pass blame on
the company, take a minute or two
to read an industry expert’s
informed analysis after taking a
deeper and more objective look at
the situation to draw conclusion at
five good reasons why we shouldn’t
blame MultiChoice on the price
review.
1. Inflation:
Nigerians continue to rue the
devaluation of the naira, coupled
with falling oil prices different
reactions have also pointed in
the direction of the country’s
inability to contain the plunging
oil prices and high inflation
because Nigeria is an import-
dependent country.
These economic forces are
beginning to impact businesses
(including MultiChoice). In both the
short and long run the ripple effect
will be felt by businesses. As banks’
lending rates increase,
organizations’ profit margin will be
eroded. Once that happens measures
will have to be taken to cover cost,
shore-up bottom-line and more
importantly assure businesses
profitability and continuity. The
adversely effect of inflation on any
business let alone a capital
intensive one like Pay TV cannot be
over emphasized. Alternatively,
MultiChoice would be left with no
other choice but to take drastic
measures, that may include;
– To re-strategize its business model
by cutting down on its huge
investments in Sports, Nollywood
and Corporate Social Responsibility
projects.
– To downsize its workforce.
– To reduce the acquisition of
contents, channels and compromise
the quality of its programming.
Last year Eutelsat agreed a multi-
transponder deal with MultiChoice,
designed to secure the “continuing
expansion” of MultiChoice’s DStv
pay TV platform over the next 15
years. That deal costs millions and
is being paid in U.S. dollars not
taking into account the free falling
Naira.
2 Piracy:
When thinking about piracy,
most people think of the harm it
has caused the film and music
industry and don’t consider the
impact it has had on television.
Piracy is a growing problem in
Nigeria and the nature of the
Internet has made it one
increasingly too difficult to deal
with.
This means a direct loss of
advertising dollars to the television
companies. This loss of money then
impacts the ability and willingness
of television studios to invest in
new shows. If they cannot generate
a return through advertising dollars,
there is no profit to creating new
and interesting shows.
In a joint effort to combat piracy in
Nigeria, MultiChoice and the
Nigerian Copyright Commission
embarked on a phase out of non-
secure decoders with a series of
FREE decoder swoops, and
introduced more secure decoders
for the transmission of DStv signals
that currently sell at a low rate of
11,500 Naira.
It is agreed allowing piracy to thrive
impacts the economic situation in
the country and deprives many
people in the value chain of their
appropriate income including DStv.
The decision to introduce a more
secure decoder will go a long way to
curb anti-piracy operations across
Nigeria.
3.. High cost of doing business in
Nigeria:
To the uninitiated, the promise
of growth, high returns on
investment are good enough
reason to want to invest in an
emerging market economy like
Nigeria, but not so for those who
have had a taste of the bitter
pill, especially the high cost
associated with running
businesses in this country.
Despite assurances by
government of better operating
business environment, there is
still lack of infrastructure, power
supply, inability to access funds,
and multiple taxation.
MultiChoice’s platforms, DStv and
GOtv are dependent on raising
money from subscription priced to
match their ever growing
operational costs.
Despite all these the company has
continued to reaffirm its
commitment to Nigeria which is
clearly demonstrated through the
massive investments in the country.
4. Premium content is not cheap:
Perhaps that is the most often
said phrase in the media
business and that might be the
reason why it tells a major part
of the story of DStv’s dominance
in content. The pay TV business
around the world majorly is
driven not just by content but,
at the top end, by the quality of
such content and that doesn’t
come cheap.
Have you tried to regulate the rising
airline fares or asked business class
seat be made available to all
passengers? Nigerians did not
boycott power supply when PHCN
increased tariff in spite of the
epileptic supply of electricity across
the county. How about the cost of
toothpaste or the rising cost of
bread? Why should you to pay less
for premium content? Have you
ever bought a product at premium
price and redistributed it at no
cost?
People talk about DStv being a
monopoly. How can they be a
monopoly when StarTimes (StarSat)
just recently won the rights for the
German Bundesliga from DStv
(starting 2015/2016 season).
Is it the fault of DStv that it has
continually executed a brilliant
strategy of signing multi-year, pan-
African content licensing deals that
enables it offer premium content to
its subscribers? Where is the
monopoly? There are alternatives in
Nigeria’s Pay TV industry, When
HiTV had the rights to the EPL,
these same Nigerians constantly
complained about the quality of the
studio guests/analysts, the broadcast
quality etc. Without deviating from
the subject matter, it’s obvious to all
today that the business model
employed by HiTV was its very
Achilles heel? Where are they now?
Suggesting that any Pay TV operator
offer premium content at a less
than cost value price is ludicrous
and most be discouraged.

asuustrike2009:

diclaimer: the following write up is a personal opinion and should warrant the moderator reading meaning into it. Although in every nonsense there is a sense in it.
It is no longer news that
MultiChoice, owners and operators
of DStv and GOtv platforms in
Nigeria has increased their
monthly subscription fees for all its
satellite/DTT bouquet.
So before we rush to pass blame on
the company, take a minute or two
to read an industry expert’s
informed analysis after taking a
deeper and more objective look at
the situation to draw conclusion at
five good reasons why we shouldn’t
blame MultiChoice on the price
review.
1. Inflation:
Nigerians continue to rue the
devaluation of the naira, coupled
with falling oil prices different
reactions have also pointed in
the direction of the country’s
inability to contain the plunging
oil prices and high inflation
because Nigeria is an import-
dependent country.
These economic forces are
beginning to impact businesses
(including MultiChoice). In both the
short and long run the ripple effect
will be felt by businesses. As banks’
lending rates increase,
organizations’ profit margin will be
eroded. Once that happens measures
will have to be taken to cover cost,
shore-up bottom-line and more
importantly assure businesses
profitability and continuity. The
adversely effect of inflation on any
business let alone a capital
intensive one like Pay TV cannot be
over emphasized. Alternatively,
MultiChoice would be left with no
other choice but to take drastic
measures, that may include;
– To re-strategize its business model
by cutting down on its huge
investments in Sports, Nollywood
and Corporate Social Responsibility
projects.
– To downsize its workforce.
– To reduce the acquisition of
contents, channels and compromise
the quality of its programming.
Last year Eutelsat agreed a multi-
transponder deal with MultiChoice,
designed to secure the “continuing
expansion” of MultiChoice’s DStv
pay TV platform over the next 15
years. That deal costs millions and
is being paid in U.S. dollars not
taking into account the free falling
Naira.
2 Piracy:
When thinking about piracy,
most people think of the harm it
has caused the film and music
industry and don’t consider the
impact it has had on television.
Piracy is a growing problem in
Nigeria and the nature of the
Internet has made it one
increasingly too difficult to deal
with.
This means a direct loss of
advertising dollars to the television
companies. This loss of money then
impacts the ability and willingness
of television studios to invest in
new shows. If they cannot generate
a return through advertising dollars,
there is no profit to creating new
and interesting shows.
In a joint effort to combat piracy in
Nigeria, MultiChoice and the
Nigerian Copyright Commission
embarked on a phase out of non-
secure decoders with a series of
FREE decoder swoops, and
introduced more secure decoders
for the transmission of DStv signals
that currently sell at a low rate of
11,500 Naira.
It is agreed allowing piracy to thrive
impacts the economic situation in
the country and deprives many
people in the value chain of their
appropriate income including DStv.
The decision to introduce a more
secure decoder will go a long way to
curb anti-piracy operations across
Nigeria.
3.. High cost of doing business in
Nigeria:
To the uninitiated, the promise
of growth, high returns on
investment are good enough
reason to want to invest in an
emerging market economy like
Nigeria, but not so for those who
have had a taste of the bitter
pill, especially the high cost
associated with running
businesses in this country.
Despite assurances by
government of better operating
business environment, there is
still lack of infrastructure, power
supply, inability to access funds,
and multiple taxation.
MultiChoice’s platforms, DStv and
GOtv are dependent on raising
money from subscription priced to
match their ever growing
operational costs.
Despite all these the company has
continued to reaffirm its
commitment to Nigeria which is
clearly demonstrated through the
massive investments in the country.
4. Premium content is not cheap:
Perhaps that is the most often
said phrase in the media
business and that might be the
reason why it tells a major part
of the story of DStv’s dominance
in content. The pay TV business
around the world majorly is
driven not just by content but,
at the top end, by the quality of
such content and that doesn’t
come cheap.
Have you tried to regulate the rising
airline fares or asked business class
seat be made available to all
passengers? Nigerians did not
boycott power supply when PHCN
increased tariff in spite of the
epileptic supply of electricity across
the county. How about the cost of
toothpaste or the rising cost of
bread? Why should you to pay less
for premium content? Have you
ever bought a product at premium
price and redistributed it at no
cost?
People talk about DStv being a
monopoly. How can they be a
monopoly when StarTimes (StarSat)
just recently won the rights for the
German Bundesliga from DStv
(starting 2015/2016 season).
Is it the fault of DStv that it has
continually executed a brilliant
strategy of signing multi-year, pan-
African content licensing deals that
enables it offer premium content to
its subscribers? Where is the
monopoly? There are alternatives in
Nigeria’s Pay TV industry, When
HiTV had the rights to the EPL,
these same Nigerians constantly
complained about the quality of the
studio guests/analysts, the broadcast
quality etc. Without deviating from
the subject matter, it’s obvious to all
today that the business model
employed by HiTV was its very
Achilles heel? Where are they now?
Suggesting that any Pay TV operator
offer premium content at a less
than cost value price is ludicrous
and most be discouraged.

In my own opinion, I would advice Nigerians to stop subscribing to dstv for the main time. except you want to continue with the exploitation

asuustrike2009:

In my own opinion, I would advice Nigerians to stop subscribing to dstv for the main time. except you want to continue with the exploitation

.
Which court. Dstv has already implemented their new price regiment

RemyAO:
.
Which court. Dstv has already implemented their new price regiment

So! you should continue being cheated or what? there's nothing you and I can do except we leave them. That's is the best way afterall dem non point gun for your head to buy dstv.

asuustrike2009:

So! you should continue being cheated or what? there's nothing you and I can do except we leave them. That's is the best way afterall dem non point gun for your head to buy dstv.

how have you been cheated? malam say him suya na 6k, na by force to sell for 5k?

if you dont earn enough money to subscribe to DSTV, try gotv or startimes
and stop shouting ripoff.

ripoff is when you pay and you did not get what they have promised you.
they have not forced you to pay.

sledjama:


how have you been cheated? malam say him suya na 6k, na by force to sell for 5k?

if you dont earn enough money to subscribe to DSTV, try gotv or startimes
and stop shouting ripoff.

ripoff is when you pay and you did not get what they have promised you.
they have not forced you to pay.

WORD

Nigeria with free staff. If you cannot afford a mercedese, you buy toyota isnt it? If DSTV is so expensive, why dont you go for cheaper satelite tv. DSTV is a luxury, not a neccesity.

sledjama:


how have you been cheated? malam say him suya na 6k, na by force to sell for 5k?

if you dont earn enough money to subscribe to DSTV, try gotv or startimes
and stop shouting ripoff.

ripoff is when you pay and you did not get what they have promised you.
they have not forced you to pay.

I read your opening post where you made mention of a photographer who chargers 100k for family portraits. You see, in your position you fail to see that the photographer you speak of is not the only photographer in Nigeria is he? So if you can't afford him, you go and get someone who can do the job for less, after all, photographers are people you see everywhere!.

I believe you're smart enough to get my drift bro.

14:


WORD

Nigeria with free staff. If you cannot afford a mercedese, you buy toyota isnt it? If DSTV is so expensive, why dont you go for cheaper satelite tv. DSTV is a luxury, not a neccesity.

Does the cheaper Satelite tv offer me the option of watching Barclays English Premiership, Bundeslinga, Seria A and the likes?.

No it doesn't so what on Earth are you saying? The monopoly of DSTV is becoming to worrisome. Every thing should be decentralized and others should be allowed to come in let's see if DSTV would survive!

You remember HiTv right? Remember what happened when they got rights to show premiership matches? Its such a shame the company never survived to put DSTV out of business!.

joseph1832:
I read your opening post where you made mention of a photographer who chargers 100k for family portraits. You see, in your position you fail to see that the photographer you speak of is not the only photographer in Nigeria is he? So if you can't afford him, you go and get someone who can do the job for less, after all, photographers are people you see everywhere!.

I believe you're smart enough to get my drift bro.

Does the cheaper Satelite tv offer me the option of watching Barclays English Premiership, Bundeslinga, Seria A and the likes?.

No it doesn't so what on Earth are you saying? The monopoly of DSTV is becoming to worrisome. Every thing should be decentralized and others should be allowed to come in let's see if DSTV would survive!

You remember HiTv right? Remember what happened when they got rights to show premiership matches? Its such a shame the company never survived to put DSTV out of business!.

so DSTV is stopping you from starting same business or can you explain your drift in clear terms

Who cares if it offers you what you want?
not everyone can afford a 10 million naira brand new Rav4, if you cannot afford it, then go for a older or cheaper tiny light.
dont whine about toyota not selling their rav4 700k.


if you cant get a bouquet with the channels you want for the amount you have,
dont whine and shout ripoff, monopoly etc
it simply means you currently dont have the means to live a luzury life you want, start from startimes or goTV

sledjama:


so DSTV is stopping you from starting same business or can you explain your drift in clear terms

Who cares if it offers you what you want?
not everyone can afford a 10 million naira brand new Rav4, if you cannot afford it, then go for a older or cheaper tiny light.
dont whine about toyota not selling their rav4 700k.


if you cant get a bouquet with the channels you want for the amount you have,
dont whine and shout ripoff, monopoly etc
it simply means you currently dont have the means to live a luzury life you want, start from startimes or goTV

Men you're suck a dumb Bleep!!!. So sad!. Your shallow mindedness has just been exposed in the world wide web.

joseph1832:
Men you're suck a dumb Bleep!!!. So sad!. Your shallow mindedness has just been exposed in the world wide web.

joseph the dreamer. dont worry, expect a free bouquet very soon so that you can watch without paying.

DSTV staff.

sledjama:

joseph the dreamer. dont worry, expect a free bouquet very soon so that you can watch without paying.

joseph1832:
Men you're suck a dumb Bleep!!!. So sad!. Your shallow mindedness has just been exposed in the world wide web.

Na wa o. You know you lost argument when you start cussing. Instead make you gree say you no hold reach you wan watch football by force

There company should be set on fire , south african are killing nigerians

mikolo80:
Na wa o. You know you lost argument when you start cussing. Instead make you gree say you no hold reach you wan watch football by force

So na for only house person dey watch match abi? See your shallow mindedness is becoming ever present with every syllable you type. I wonder why I even bothered debating with the likes of you.

Now piss off!.

joseph1832:
So na for only house person dey watch match abi? See your shallow mindedness is becoming ever present with every syllable you type. I wonder why I even bothered debating with the likes of you.

Now piss off!.

Hahahahahahahahahaha you're doing it again. Mr I- must -watch- match- I -cannot -afford- to pay -for. Chairman good soup na money kill am

DSTV is a company and they should have the right to increase their fees whenever they feel like. My DSTV subscription would expire by the end of the month, and I would be switching to Startimes which is more affordable for me. If you don't like DSTV, look for other options instead of using court to force them to keep their prices low.