The English Premier League has rejected a £45m-per-year takeover bid by beer manufacturing company Guinness which amounts to £135m over three years and £5million more than what current sponsors Barclays are offering.


Barclays 15 years partnership with the English top flight league ends at the end of next season, but clubs in the division have turned down a new robust offer.



It is understood the English top flight clubs, who just secured a ground breaking TV broadcast rights deal with Sky Sports and BT worth over £5billion, rejected the bid from Guinness’ parent company Diageo in part because some teams have conflicting beer deals.


Instead, the Premier League want as much as £60m a year from a mega title sponsor but will also examine a multi-partnership commercial model.



Source: Allsoccerplanet.com