Undertake the day-to-day and long term strategic marketing of Lucozade brands in order to achieve growth-, profit- and marketing objectives
Manage cross-functional project activities required to achieve specific marketing objectives. This includes interaction with Sales, Production, Regulatory and other departments
Interact with aligned advertising and promotional agencies as well as, Category, and other GSK business units
Develop short and long term marketing plans
Manage the marketing mix by initiating and co-ordinating the processes of advertising development, promotions, packaging development and other marketing activities laid out in the brand plan
Exercise control over the marketing process by:

Initiating and controlling a detailed monthly expenditure budget drawn up to meet agreed fiscal plans.
Monitoring and controlling current and future performance criteria such as sales units, sales value, marketing expenditure and profit from sales.
Developing an accurate monthly forecast for each SKU within the parameters of the GSK processes.

Qualifications



•A good first degree