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10 Ceo's Who Made Huge Mistakes by Shinor(m): 9:01am On May 02, 2015
[b]It’s true that no one is perfect, and this shows itself in the business world as much as it does anywhere else.
While entrepreneurs strive to do their best, mistakes are sometimes unavoidable. However, we small business owners can take some comfort in the fact that we’re not at the helm of a massive corporation where a mistake can cost millions. As you’ll see, even CEOs of some of the world’s biggest corporations get it wrong sometimes.

Bill Gates: Ignore upcoming areas of your business at your peril
There’s no denying that Bill Gates is a visionary, founding Microsoft in 1975 and monopolizing the tech industry for decades. However, one area where he fell short was in ignoring the search engine market. While Microsoft introduced MSN Search in 1998, the site purely used an existing search engine, Inktomi, to gather results. It seems all Gates’ attention was focused on browsers, allowing Google to come along and become everyone’s search engine of choice. In 2009, Microsoft introduced Bing, but it has never measured up to the popularity of Google.
If we can learn anything from Gates’ mistake, it’s that you shouldn’t ignore your competitors or an upcoming area in your field, particularly in the technology sector. Technology is evolving all the time, and it’s in your best interests to keep up, adapt quickly, and stay one step ahead whenever possible.

Ronald Johnson: Know your customers, or face losing them
When Ronald Johnson took the helm of the failing J.C Penney corporation in November 2011, he received a warm welcome. Many were intrigued to see what the former head of retail at Apple would bring to the company.
Unfortunately, a series of bad judgments followed, including firing the company’s long-time ad agency, laying off 10% of its corporate staff and thousands of middle managers, and ridding the stores of sales and discounts. The company saw its revenue drop by 25% in 2012, and Johnson was unceremoniously ousted from his position in April 2013.
While Johnson’s radical changes may have worked elsewhere, in this instance it shows the importance of knowing your audience. Avoid making the same mistakes by carrying out focus groups, speaking with your customer base, and keeping communication open to see how your customers would react to big changes in the way you operate.

Richard Branson: Don’t underestimate your competitors
With over 100 companies under his “Virgin” brand, it’s not surprising that Richard Branson will have had a few failures along the way.
One of his biggest mistakes since starting his business came in 1994, in the form of Virgin Cola. Originally only available in Virgin cinemas and on their planes, the market shares for the drink peaked at only 0.5% in the three years it was on sale in the US, while the UK producers went bust in 2012. While Branson could afford to make such a big mistake, it’s unlikely the majority of businesses could. Branson said, “I’ll never again make the mistake of thinking that all large, dominant companies are sleepy!”
Branson’s mistake demonstrates the importance of never underestimating competitors, and shows that it’s vital to carry out detailed market research before releasing a new product into an already saturated market. However, perhaps the biggest lesson we can take from Branson is that we shouldn’t be afraid to take risks, but we should be aware that they might not pay off![/b]
See more at http://saotheemploymentcoach..co.uk/2015/05/10-ceos-who-made-huge-mistakes.html

Re: 10 Ceo's Who Made Huge Mistakes by Chadso(m): 9:36am On May 02, 2015
Am trying hard to comment but my hands are so lazy








KING QUEST
Re: 10 Ceo's Who Made Huge Mistakes by Baba419(m): 9:59am On May 02, 2015
See as Branson dey look Gates

Even am know say money pass money

Money can crush you
Re: 10 Ceo's Who Made Huge Mistakes by opendo21(m): 4:56pm On May 02, 2015
This is just 3, where are the remaining 7

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