Develop a more profitable marketing plan and hit the ground running when you get back to work. Strategic Marketing Management is an immersion in the core principles of successful marketing. You’ll uncover the winning formulas of market leading brands, learn how to use analytics to pinpoint your most profitable customers and package solutions that fulfill their unmet needs.
See your competitive landscape with new eyes. Led by practicing consultants and research professors, this course asks you to conduct competitor analyses before building a customized plan for your organization and the managerial skills to enact it. You’ll study cases of heritage brands, uncovering what ideas stick and why. A special role-playing simulation will allow you to test your brand concept as you prepare, with assigned accountability and functions, to attend a Task Force Meeting and present your position. Another hands-on workshop will show you how to mine data-driven metrics for marketing ROI and unique consumer preferences and buying behavior.



Start Date: June, 2015 Location:Lagos State
Contact: +2348170103366 or training@nigeriatrainingcourses.com
website : http://www.nigeriatrainingnetwork.com/events/strategic-marketing-management-practice/
for more details.

Marketing management philosophies
Five marketing management philosophies or concepts have been commonly expressed. These concepts have been popularised by Kotler
www.businessplannigeria.com.ng/marketing-management-philosophies

Jump start your CAREER in External Audit Training

To function properly auditors must be professionally competent and trained. A research into most of the medium sized audit firms in Nigeria showed that capacity building and trainings are inadequate. To face the challenges of the 21st century audit practice, accountants must be properly trained and equipped to function.

Contact: +2348170103366 or BBPin -2B80B990
email: [email]training@nigeriatrainingcourses.com [/email]
website: www.nigeriatrainingnetwork.com
for more details.

Marketing mix and marketing management www.businessplannigeria.com.ng/marketing-mix-marketing-environment

This, therefore bring all the variables in the marketing mix to product, promotion, price and place (distribution). This then constitute the four P's to denote the four elements of the marketing mix. These components are called marketing mix decision variables because a marketing manager can vary the type and amount of each element.

Five marketing management philosophies or concepts have been commonly expressed. These concepts have been popularised by Kotler. These are: The production concept, the product concept, the selling concept, the marketing concept, and the societal marketing concept.

Marketing has come a long ways in its modern form; it is a twentieth century phenomenon. The history of marketing extends back in time to the most primitive societies, for it can be argued that some activities that are today regarded as small fractions of marketing date back to centuries before the birth of Christ. For convenience sake the evolutionary process of modern marketing can be divided into four periods.