Pictured below is Daniel Nartey, a
Ghanaian man who dresses in a suit to
hawk water melon around Madina in
Ghana’s capital, Accra to earn a living.
When asked why he dresses this way,
Daniel said;
“My pastor always says dress well no
matter the job you do, so I decided to
wear a suit. Some laugh at me, others
encourage me and are willing to help
me”
Daniel says his dressing gives him an
edge which helps him make 100 %
profit after sales
“I make 100% profit. I think it is
because of how I dress, people notice
me easily and want to buy from me,”
Mr Nartey said. The 25-year-old is a
primary school teacher and sells
watermelon during weekends and
when the school is on vacation. He is
saving up to buy an oven and wants to
one day own his own snack bar.

Source:www.stories.com.ng/2015/05/ghanaian-man-who-sells-water-melon-in-a-suit/

Motivating disinterested people to buy is the whole essense of advertising.

This guy is a professor