Role Title: Head of Marketing

Role Summary:
We are looking for passionate people willing to work in high growth start-up environment. If you are passionate and love challenges while growing your career, there has never been a better time to join us. We are looking for Head of Marketing based in Lagos, Nigeria to drive the market share and brand equity.
As a successful marketing leader, you will help grow the company's business by creating and executing successful consumer marketing plans by partnering with sales, product management, and engineering. You will leverage your strong knowledge of end consumers to grow our business and ensure that our Company is the leading brand in target segments. Your deep understanding of market analysis tools will drive fact-based decision making and strategic insights.

Location: Lagos, Nigeria

Job Description:
• Leads Go-to-Market planning and execution
• Responsible for leading the campaign development. Ensure implementation of campaign to ensure that campaign objectives such as increased market share, Customer acquisition - app downloads, new customers, activations and awareness.
• Ensure all initiatives across countries are measured, tracked and analyzed with clear post implementation review to understand what worked, what didn't etc. Tracks ROI on local marketing activities

Main responsibility Areas:
• Develop and execute marketing plans that achieve corporate goals based on your in-depth knowledge of our customers, their decision processes, company product value proposition, and the market media mix.
• Lead marketing programs including advertising, graphics, and presentation preparation, implementation of seasonal initiatives, and point of purchase displays/merchandising.
• Work closely with engineering, product management, and sales to identify new product needs and develop effective new product launches.
• Partner with sales managers to identify international, national, or local marketing opportunities by market.
• Develop a deep understanding of the target audiences, desired product and brand positioning, marketing tactics and ultimate goals of individual initiatives.
• Provide insightful recommendations based on your understanding of the marketplace value of company products and competitors.
• Provide insights regarding e-commerce metrics that drive increased effectiveness of marketing programs.
• Is the guardian of the brand locally and ensures the full marketing mix comes together in a coherent story.

QUALIFICATIONS

• At least 6+ years of relevant previous work experience in consumer marketing roles and evidence of a consumer driven marketing mind-set
• Excellent presentation, process and project management skills, maturity and demonstrated track record to interface with senior customer audiences
• Excellent collaboration skills and ability to network strongly across organization and key stakeholders
• Bachelors or Master's degree in Business Administration, Marketing, or equivalent
Interested QUALIFIED candidates should send their resumes to contact@gvapartners.com and recruitment@gvapartners.com with job title "Head of Marketing" used as subject of the mail.