Balmain designer Olivier Rousteing has revealed an upcoming collaborative collection with H&M. The French fashion designer broke the news at Sunday night's Billboard Music Awards arm-in-arm with models Kenndall Jenner and Jourdan Dunn, who were both sporting looks from the upcoming collection.

"I want to talk to my generation — this is my main aim as a designer," Rousteing told British Vogue. "H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it."

The collection will include both menswear and womenswear and is set to launch in stores Nov. 5.

H&M has previously teamed up with other designers including Karl Lagerfeld, Stella McCartney, Donatella Versace and Alexander Wang.

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"We are excited to have Balmain as our guest designer at H&M and to create a truly involving experience for everybody," Ann-Sofie Johansson, creative advisor at H&M and architect of the annual collaborations, said.

"With its mix of couture spirit and streetwear attitude, Balmain owns a unique style; opulent and direct, sensual and energetic. It is also closely linked to the entertainment and music worlds, which adds another element of surprise," Johansson said.

Twenty-eight-year-old Rousteing is known for being the most-followed French fashion designer on Instagram. He currently has 1.1 million followers on the social media platform.

Rousteing — who has been at the helm of Parisian house Balmain for four years — often posts pictures of himself out with famous friends, including Naomi Campbell, Kim Kardashian West, Rosie Huntington-Whiteley, Rihanna, Karlie Kloss and many others.

"I'm young, I'm black, I'm a designer, I have famous friends, but I also eat hamburgers and have both feet on the ground. It's real life and reality always excites people," Rousteing told WWD about the reality factor of his Instagram account.

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