The world of technology and what it can do to improve our lives and activities is limitless and what is more, there are no strait jacket tech solutions to any particular problem. Recently at a tech gathering I attended in Lagos, an entrepreneur quite interested in taking advantage of technology to market his business requested to know if it was worthwhile for him to apply mobile marketing in his quest to take advantage of technology in enhancing his marketing potential. If, indeed, this is possible; what would be the best advice on how this could be applied effectively? Mobile marketing is marketing through mobile devices such as cell phones or smartphones and it is capable of providing your clients or customers with time and location sensitive personalised information that promotes your goods, services and brand. This may come in form of Small Message Services which are messages that can be read within a very few minutes and make sound meaning to the receiver <<m.facebook.com/lifetreasureswit?v=feed&rdr