Description
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Easy Taxi is the largest taxi booking app in the world. The application connects taxi drivers and passengers, allowing them to experience a fast, convenient and safe ride, with just a tap of the finger. Easy Taxi is available for Android, iOS, Windows Phone, Blackberry and Firefox OS devices, as well as for B2B clients through Easy Taxi Pro and Easy Taxi Corporate solutions.

Easy Taxi is part of Africa Internet Group, a global and leading incubator of startups specialized in e-commerce. Africa Internet Group is the leading internet firm of Africa with already over 1,000 employees in 10 African countries and huge successes such as Jumia.com, Kaymu.com, Hellofood.com, Lamudi.com, Carmudi.com and Jovago.com. It is led by top talented leaders offering a great mix of local and international talents and is backed by Millicom and Rocket Internet.
Head of Brand and Communications
Job TypeFull Time
QualificationBA/BSc/HND
Experience5 years
Job FieldAdministration / Secretarial Media / Advertising / Branding Sales / Marketing
Summary
We’re recruiting for the position of Head of Brand and Communications, a member of the team that will be responsible for defining, planning, and executing internal and external communications and PR strategies – and managing a small creative team or agency – to evangelize the brand story of Easy Taxi Nigeria.
This positions reports to the MD and will be part of the management team at Easy Taxi Nigeria.
Responsibilities
Act as the guardian to the Easy Taxi brand, ensuring verbal and visual integrity across all branded communications channels and content
Work with Easy Taxi Africa team to craft a compelling brand story and narrative that furthers ET Nigeria’s objectives alongside the wider narrative about ET’s success across Africa
Write compelling content for a variety of channels including (but not limited to) web pages, blogs, case studies, presentations, and emails
Create compelling and effective copy that fits the appropriate audience and marketing channel, including the ability to adapt voice and tone for customers or partners, tell a compelling story, and maintain technical accuracy
Demonstrate strong copywriting and editing skills, including rewriting, optimizing, and editing content from subject matter experts
Propose and execute new ways of creating and distributing content that expands Easy Taxi Nigeria’s awareness and adoption locally and regionally
Work with other departments to create effective communications strategies to clearly and effectively articulate our brand value messaging properly and consistently
Develop and spearhead PR strategy, pitching and managing opportunities for stories, press releases, and news coverage for Easy Taxi Nigeria and key leadership
Develop written materials ranging from messaging guidelines to story pitches to presentations
Track and report content effectiveness metrics to internal stakeholders, as well as continually monitor, analyze and tune messaging to maximize conversion

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