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Nairaland Forum / Entertainment / Celebrities / Meet Nigerian Who Is One Of The World's Most Bankable/Influential Youtube Stars (936 Views)
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Meet Nigerian Who Is One Of The World's Most Bankable/Influential Youtube Stars by Akbee(m): 6:11pm On Jul 08, 2015 |
- School drop-out, video-game obsessive, multi-millionaire. - Makes millions playing video games. You may not have heard of Olajide Olatunji - better known by his alias, KSIOlajidebt , or KSI for short - but there’s a good chance your children, nieces or nephews will be very familiar with him. The 21-year-old is one of the UK’s most popular digital media superstars, boasting more than 9,000,000 subscribers to his two YouTube channels (to put that into context, Tom Cruise has just 4,000), and a portfolio of brand endorsements to rival David Beckham. His videos - bombastic, bawdy, borderline - have been watched more than a billion times. The concept behind his spiralling success (he is already very wealthy, but more on that later) may baffle those whose teenage years are behind them, but it has been hugely effective. Olatunji films himself playing video games - usually his beloved Fifa - and then uploads the footage to YouTube. He makes up to 40 videos a month. Each is watched around two million times. The business model is simple: the more clicks his videos receive, the more cash he earns (through YouTube partnership programmes, which split the revenue from pre-roll adverts). While his subject scope has widened, it is Fifa , the Electronic Arts football game for which he is best known. “Fifa is my baby. I have to pinch myself sometimes… I am living a lifestyle most guys my age would love to lead, playing computer games and earning good money. “I would say in a year I spend maybe half of that playing Fifa. I love it that much. I think I must have spent 200 hours on the new game already. “It’s pretty cool I’m known for Fifa," he adds. Born in Watford, Hertfordshire , he can sometimes be seen wearing traditional Nigerian dress in his videos. His surname "Olatunji" means "Wealth awakes again" in Yoruba . In February 2013, KSIOlajidebt appeared on the video "KSI VS FIFA // The Record Slam" made by GWRomg in which he broke the previous world record for 'the most goals scored against computer' of 110 goals, by scoring 190 goals. As a result, his name appeared in the Guinness World Records Gamer's Edition (2013). You can hardly blame a 21-year old from a modest background for splashing the cash when it suddenly lands in his lap. Olatunji says he spends his money on things like trainers (there are limited-edition pairs strewn everywhere). His latest sports car was one of his more extravagent purchases: "I bought the car last year... I hardly ever splash so I thought I might as well get something really good." Olatunji's popularity is not limited to these shores, either. He was recently voted the fourth most influential figure among American teenagers in a survey commissioned by Variety, ranking above Hollywood mainstays Jennifer Lawrence and Leonardo Di Caprio, and pop stars Katy Perry and Beyonce. Olajide branched out into music, mainly as a rapper.He has released some chart topping songs one of which is a track titled '' lamborghini''On 29 March 2015, he gained his first UK Top 40 single with "Lamborghini" as it debuted at #30 on the UK Top 100 chart. Source: www.telegraph.co.uk/men/the-filter/11139724/Meet-the-21-year-old-YouTuber-who-made-millions-playing-video-games.html
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Re: Meet Nigerian Who Is One Of The World's Most Bankable/Influential Youtube Stars by majamajic(m): 6:22pm On Jul 08, 2015 |
Naija got talent. 1 Like 1 Share |
Re: Meet Nigerian Who Is One Of The World's Most Bankable/Influential Youtube Stars by Akbee(m): 6:27pm On Jul 08, 2015 |
Hit like if you believe that Nigerians are the most endowed human beings on planet Earth. Hit share if u think otherwise 2 Likes |
Re: Meet Nigerian Who Is One Of The World's Most Bankable/Influential Youtube Stars by Nobody: 2:16am On Jul 09, 2015 |
"Olatunji" means "wealth awakes again". I just love this name. 1 Like |
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