According to Akin Alabi a one time known and respected blogger in Nigeria in one of his ebook said a sales page or sales letter should consist of the following:

1)Headline
2)Opening hook
3)Credibility
4)Product intro
5)Benefits
6)Price and bargain Appeal
7)Bonuses
Money Back Guarantee
9)Post Scripts.

Let’s take a brief look at each of them.

The headline is used to capture readers attention. It serves as an ad so you need to spend a lot of time writing it. If the headline fails, the rest of the sales pitch will fail.

The opening hook is the first sentence/paragraph that will make the reader to read more. You can say something like “if you’ve ever desired to…., then this could be the most important letter you’ve ever read”
The credibility is to make sure that your readers see you as an authority. You can establish this in many ways. One of them is to get testimonials from the users of your product. For few products, you can give your product away for few people so they can give you testimonials .

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