Startups are often strapped for cash, crunched for time, and slammed with responsibilities. This kind of lean and agile operations need a particular kind of marketing power.

Startups can’t do every marketing activity in the book. They certainly can’t spend all the money they want. But they still need to do marketing. How?

Here are the five essentials that online startups need to possess.

1. Create killer web design

Entrepreneur coach Martin Zwilling explained one of the shortcomings of entrepreneurs is “they skimp on the design of their website.

In the eyes of your users, design is everything. Your website is the company. Your website is the product. Your website is your reputation.

Is design marketing? Absolutely.

Brian Collins said this: “Advertising becomes the penalty paid by companies that cannot design well.” In his excellent resource, “Startups, this is how design works,”

Let’s take Airbnb as an example.

They realize that their design tells a story. Their service meets a deep human need for adventure and connection. Their web design communicates that need in a powerful way.

Square also knows a thing or two about killer design. It’s an example of another startup with a story to tell and a world to impress.

Design is the startup’s face to the world. You can’t afford to screw it up.

I know that it’s challenging to find good designers. As Sacha Greif wrote in The Next Web,” If your startup is only a couple months old, what makes you think an established designer will put their freelancing or agency career on hold to join you on your wild adventure?”


It’s a challenge to find great designers, but even more of a challenge is trying to be a player in your space with crappy website design. Don’t settle for anything less than absolute awesomeness.


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