Proven Tips on Marketing Your Business and products in Nigeria

The idea behind selling either offline or online, is to make gains through marketing your business and products to a wide range of customers or ideally to a ready market with the ultimate aim of making sales and generating a flow of income.

In our daily life and businesses, we are faced with varying modifications and appearance of the marketing strategy various firms and individuals practice. To say the truth, marketing your business and products is more important than the business itself, because without the proper awareness i.e. marketing your business and product, there will be no business.

There so much importance attached to marketing your business and products and it does not matter what line of business {be it fish farming or selling spare parts} you are into or what range of products {eBooks on weight or importation} you intend to sell, because it creates the necessary attention needed and it is the first step towards attracting your target customer base.

It is funny how people including you continue to pray for customers and yet you cannot indulge in simple marketing your business and products. I wonder how you expect to make considerable gains or income, and this is one reason why businesses fold up on daily bases.
Marketing your business and products here, does not mean what you are taught in school but this are tips you learn in the University of Life.


Marketing your business and products is actually the leverage and edge you give to your business so as to create an avenue where potential customers and clients can find you easily and without stress. It should also involve the constructive and perfect combination of message to soften and mesmerize your target audience to part with cash to whatever business or service you are marketing.
Marketing your business and products is essentially trying to target and offer a wide range of possibilities, opportunities and awareness to your audience to draw their attention to all you have to offer.

Your audience is your target group and market and for them to accept you offer in its entirety, you must offer something that they crave immensely and willing to pay for. In short, you should try to identify the one person who is your best prospect and then target your marketing messages to him or her.

After, you identify your prospects and where they seem to frequent and hang out, it is high time to unleash all the secret weapons in the book and they are all hinged on good communication skill, actually this is the bedrock to marketing your business and products.

OFFLINE

The methods to marketing your business and products I will discuss here may actually be familiar, but the difference here is that you are not doing it right.

The more reason why no matter what effort you have been putting into marketing your business and products, nothing seems to be working.

The use of well written Sales and proposal letters

This is the oldest avenue to marketing your business and products, and to say the least, it is very effective. It has become unpopular overtime but its potency to attract customers has not dwindled in any bit.

The idea is to use a well written letter preferably in English and adding the most important details in bullet form to make it easy to scan through. Take care to use limited colors and the fonts should be mild and not to heavy to the eyes.

The maximum size should be like a postcard and it should be distributed in places where people are converged, e.g. churches, mosques, schools for better coverage.

Do this and see the miracles of awareness by this simple method of marketing your business and products.

Banners, Posters and flyers are not outdated

Posters and fliers are still very much a good way to get to your target audience in the sense that everybody is always attracted by what they see and if it carries an enticing message, you are sure to call attention to yourself

Here it is not about how beautiful or wide your banner, post or flier looks, but the key still rests on the choice of words you use to disseminate your message.

Use proper message related to the service you intend to offer and be sure to get the proper response.

Newspaper adverts

Newspapers are produced daily and there is always opening for advertisers. You can take advantage of this medium to reach out to your target audience and make considerable sales.

It is actually sincere to know that people nowadays buy newspapers just because they seek information and solutions to their varying problem, you might just be the person they are looking and have been waiting for all this while.

Take advantage of this avenue to marketing your business and products and it is worthwhile to know that there are also cheap packages too.

It’s up to you on what you want.

ONLINE
If your audience can be found online, then this avenues are for you and try to optimize them to the fullest.

Online forums

forums are actually online discussion boards where individual come to pour out there minds out, creating topics and discussions on matters that bothers them immensely.

This is actually where you come in and cash on there on their varying needs, the simple truth is that there is a topic already related to the product or service that you offer.

Marketing your business and products is even more easier when you create topics related to a problem and provide a subsequent solution, chances are you will find a market base already looking for a messiah, in this case, you.

My secret here is to try to create trust and value by not offering anything for sale at your first encounter but instead try to solve tangible problems to help build a relationship and this will make it easy for you to convince them to buy from you when the need arise.

Let us assume that you stumbled on a post where a person wishes to know institutions that offer scholarship abroad to Nigerians and you point such in the right direction, when you have a scholarship guide, tell me why he or she will not buy from you?

The idea is to try and find related forums around you, join them and start offering value to the members, you will be surprised that even without marketing your business and products, and they will be the ones ask if you have any for sale.

You can even start/create a forum related to your niche or the product or kind of business you are into, read this guide on how to do that.



Blogging

This is another form of marketing your business and products online that has come to stay and it has gained popularity on a very large scale.

A blog to me is like an online address for a business and it helps to further cement your authority, credibility and originality. Also, if search engines like GOOGLE and Bing rank you, you are sure to get immense traffic from round the world to your post about your business or product that you have for offer.

In short, if you have a business or product or business and you know that your target audience can be found online, it is advisable to start a blog now and start posting in it, I recommend WordPress as it is very easy to administer.

If you have any problem or question relating to starting your blog, you can hire us for a token by reaching us through the CONTACT US page.

CONCLUSION

There are various other ways to marketing your business and products; email list, social network etc. more articles on them soon but for now, try and become a master of the above methods.

Till we meet again, keep the conversation alive and add your own strategies.

SOURCE
www.collegereap.com/proven-tips-on-marketing-your-business-and-products-in-nigeria/
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A whole lot of people want to learn how to Grow their business Online especially in Nigeria. Don't worry about other parts of the world, because if it works in Nigeria, it will fly anywhere else
To some extent, one of the things you need to do to kickstart the process of growing your business online is to build a personal brand.

Yeah, you heard me...truth be told ehn, life hard for this we country o... I tells you
Forget all this packaging you see everywhere from some of this our Naija gurus. You go hear one "guru" will tell you:
'How I made 30 Billion naila in twenty-four hours' or 'How I made $1000 for doing nothing'
And I will be like WTF.
I see all those as BS because to get the real results mehn, you got to put in the needed work. Yeah. I'm still a fan of 'working smart' though, not necessarily 'workin hard'
Disclaimer: this content is meant to expose, teach and give you value. It is not in anyway meant to discredit or witch-hunt anyone biko.

Well back to the matter before we get carried away:

How to Use Social Media To Build Your Personal Brand and Grow Your Business.

The first thing you must do is to identify your area of expertise. GBAM!!!
What can I do and do very well? Personally I can run Facebook ads that converts. That's my strength and where I have mastery. So before going ahead to even think of leveraging on the power of social media, first thing you must do is to ask yourself this important question: What I'm I very good at?
If you can answer this question, then the rest of the journey will be easy brizzy..haha
Don't come and tell me that "I'm good at graphics design and I can code and sing"
Chai, hunku, na OYO go be your case o, pick and identify one area of expertise.
Where FOCUS is, energy flows...


Next is to find the right groups and forums and join. You can use platforms like Facebook, Twitter, our dear Nairaland and Linkedln to find groups that already have communities on your area of expertise. So what you can do is to give out value by sharing your experience once in a while and helping community members solve their personal issues they may encounter. By so doing, you are building an authority around your personal brand. Remember, there is no how you give out value genuinely and you will be ignored! Men will look for you

If the above is sorted, you will now have to engage regularly and dish out quality content. Oh yes. Let me tell you one big secret, you have to create quality content for your audience at least on a regular bases. It take a whole lot of effort, work and discipline. 'E no easy mehn, but you gat to do it mehn' Remember that the aim of all these is to build trust so that should you want to sell to them in future, it will be without any stress.

Know that your audiences can smell a fake from a mile away. They will quickly be able to tell whether you are trying to help them learn or if you’re solely trying to sell to them. Don’t be the latter. If you rush to sell to them immediately, it can bounce back. You can follow the 80/20 rule of providing good content 80 percent of the time and selling only 20 percent of the time. It works!!

When this is done, you can then go ahead to join discussions and conversations. These are topics already created either in your absence or your presence. It helps you engage more, network more and your comments can be the solution to someone's challenge. Don’t be afraid to add your voice and make yourself visible in a discussion. This is especially true if you have unique insights and value to add. Showing that you’re responsive, engaging, and human will do wonders for your brand. 'No go sidon de look like lukman'

There are a whole lot of other things to do, but these are the most important ones, trust me. I believe you got value from this content and it has in some way answered some questions you might have had about using social media platforms to build your personal brand and grow your business.

What did you think I just did BTW , I just followed all the steps mentioned above. See for yourself below...lol:

1. I started by identifying my area of Expertise which is Digital Marketing using Facebook and Instagram advertising.
2. I'm using a platform which in this case is Nairaland, business section, with a topic that relates to my content
3. I now engage and dish out quality content. Whether this is regular? Time will tell . You might as well follow me to find out. Remember, I've not sold anything to you. The only time this business relationship will get to the next level is if you need professional help in Promoting your business online using Facebook.
4. And I joined this discussion, that's why you are seeing this write up the first place...hahaha

So it goes a long way to tell you to practice what you preach

Till I see you again...Gbosai!!!

More Creative Ways to Leverage the Power of Social Media for Personal Branding

Still on Personal branding, I got a lot of feedback and response from various people. Some asked me to write on other ways to go about personal branding leveraging the power of social media to grow ones business.


Among the things we mentioned on how to use social media to build your personal brand and grow your business:
· identify your area of expertise
· find the right groups and forums and join
· engage regularly and dish out quality content
· join discussions and conversations

From experience and interaction with some of my partners, they revealed to me some powerful, helpful and creative ways they use social media for personal branding. So, be rest assured that these works and you must surely get the desired results if implemented correctly.

Fully Update Your Profile:
For chicken’s sake, why will a potential customer or client take you serious when he eventually comes to your profile and sees: ‘Harbimbolar_pweety’ or ‘Harminah_sexy’. That alone is a red flag. If you are serious, take out time to update your profile accordingly and that includes your official name.

Create & Curate Engaging Content:
You need to share content that you have written yourself, to demonstrate your expertise within your industry. This type of content shows you have knowledge of the latest trends in that industry and how it is evolving.
Creating engaging content means taking a fresh approach to the types of updates you share with your network. Do not be afraid to occasionally talk about your own achievements, or even add engaging extras about your personal life (topics such as travel, hobbies). After all, social media is about individuals first. Sharing some of this information provides your audience with a glimpse of who you really are and what you’re about. Create a balance else you will appear like a desperate weirdo �

Keep Your Brand Voice, Image & Tone Consistent:
You must also remain consistent with your ideas and the ways you present them so that you’re memorable and trustworthy. This will also help you not to get your audience confused or lost. Be consistent, it pays in the long run.

So…
Building your personal brand on social media takes some work, so brazen up and let us get down to business. Remember to take the first step. TAKE ACTION!

Till I see you again…Gbosai!!!

chuckingTHINGS:
A whole lot of people want to learn how to Grow their business Online especially in Nigeria. Don't worry about other parts of the world, because if it works in Nigeria, it will fly anywhere else
To some extent, one of the things you need to do to kickstart the process of growing your business online is to build a personal brand.

Yeah, you heard me...truth be told ehn, life hard for this we country o... I tells you
Forget all this packaging you see everywhere from some of this our Naija gurus. You go hear one "guru" will tell you:
'How I made 30 Billion naila in twenty-four hours' or 'How I made $1000 for doing nothing'
And I will be like WTF.
I see all those as BS because to get the real results mehn, you got to put in the needed work. Yeah. I'm still a fan of 'working smart' though, not necessarily 'workin hard'
Disclaimer: this content is meant to expose, teach and give you value. It is not in anyway meant to discredit or witch-hunt anyone biko.

Well back to the matter before we get carried away:

How to Use Social Media To Build Your Personal Brand and Grow Your Business.

The first thing you must do is to identify your area of expertise. GBAM!!!
What can I do and do very well? Personally I can run Facebook ads that converts. That's my strength and where I have mastery. So before going ahead to even think of leveraging on the power of social media, first thing you must do is to ask yourself this important question: What I'm I very good at?
If you can answer this question, then the rest of the journey will be easy brizzy..haha
Don't come and tell me that "I'm good at graphics design and I can code and sing"
Chai, hunku, na OYO go be your case o, pick and identify one area of expertise.
Where FOCUS is, energy flows...


Next is to find the right groups and forums and join. You can use platforms like Facebook, Twitter, our dear Nairaland and Linkedln to find groups that already have communities on your area of expertise. So what you can do is to give out value by sharing your experience once in a while and helping community members solve their personal issues they may encounter. By so doing, you are building an authority around your personal brand. Remember, there is no how you give out value genuinely and you will be ignored! Men will look for you

If the above is sorted, you will now have to engage regularly and dish out quality content. Oh yes. Let me tell you one big secret, you have to create quality content for your audience at least on a regular bases. It take a whole lot of effort, work and discipline. 'E no easy mehn, but you gat to do it mehn' Remember that the aim of all these is to build trust so that should you want to sell to them in future, it will be without any stress.

Know that your audiences can smell a fake from a mile away. They will quickly be able to tell whether you are trying to help them learn or if you’re solely trying to sell to them. Don’t be the latter. If you rush to sell to them immediately, it can bounce back. You can follow the 80/20 rule of providing good content 80 percent of the time and selling only 20 percent of the time. It works!!

When this is done, you can then go ahead to join discussions and conversations. These are topics already created either in your absence or your presence. It helps you engage more, network more and your comments can be the solution to someone's challenge. Don’t be afraid to add your voice and make yourself visible in a discussion. This is especially true if you have unique insights and value to add. Showing that you’re responsive, engaging, and human will do wonders for your brand. 'No go sidon de look like lukman'

There are a whole lot of other things to do, but these are the most important ones, trust me. I believe you got value from this content and it has in some way answered some questions you might have had about using social media platforms to build your personal brand and grow your business.

What did you think I just did BTW , I just followed all the steps mentioned above. See for yourself below...lol:

1. I started by identifying my area of Expertise which is Digital Marketing using Facebook and Instagram advertising.
2. I'm using a platform which in this case is Nairaland, business section, with a topic that relates to my content
3. I now engage and dish out quality content. Whether this is regular? Time will tell . You might as well follow me to find out. Remember, I've not sold anything to you. The only time this business relationship will get to the next level is if you need professional help in Promoting your business online using Facebook.
4. And I joined this discussion, that's why you are seeing this write up the first place...hahaha

So it goes a long way to tell you to practice what you preach

Till I see you again...Gbosai!!!

That was an interesting article, keep it coming!

What are you doing today to move yourself closer to the future you want? A good idea would be enrolling for our trainings.
For Digital Marketing Training, register here: www.bedgeacademy.com/single_program.php?id=18

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