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Why You Should Use Your Vehicle As A Mobile Billboard...... - Business - Nairaland

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Why You Should Use Your Vehicle As A Mobile Billboard...... by Godpinkin(m): 5:36pm On Aug 20, 2015
Owning a business is no easy task, and when it comes to advertising, the task is time consuming and costly. Sometimes it involves consulting an ad agency, paying high rates, and investing in a one year plan that is designed by people who you may have never met. That’s why vehicle advertising is one of the most effective forms of advertising right now. We live in a mobile world and research shows that travelers are wide and far, why wouldn’t you use your vehicle as a billboard? There are several reasons why wrapping your vehicle may be the perfect investment for you.

1. Reach a larger audience more often. Vehicle side advertising can produce about 40,000 to 60,000 impressions a day.

2. Your advertising Product will go much farther. So if you put an ad in the paper it’s only there for one day, at most a week right? And when you pay for air time on television, how many times is that run? Who will see it if it airs twice at midnight? Not to mention these ads are usually only 30 seconds. Vehicle graphics last years.. and then some.

3. Generate a positive opinion. About 75% of people say that have a favorable opinion of companies they see through Vehicle side advertising. Likewise, most people feel a company is more established and more successful when this form of marketing is involved.

4. Create a buzz and increase awareness. Think about it, 98% of Nigerians have been in a vehicle and on the road in the past week. 91% of those people notice vehicle advertising. Many times viewers believe that the products being advertised is being delivered and of high standard, they think their neighbors are using their services and they begin to generate those positive feelings toward a brand.

5. Bypass restrictions and influence a lucrative market. There are lots of restrictions when it comes to billboard placement, rates, and timing.. having a mobile billboard is a great way to break free from that. It’s a more effective way to reach your targets. Heavy commuters are most likely to see your advertisements, these people tend to be middle aged, employed, therefore have a higher income, and most of the time have children.

TopAim Integrated Investment Limited Is large format printing specialist with dedicated experience in PRINTING and BRANDING of Vehicles and also Supply Point of Sales Display for all your marketing campaign needs.
For help and advice on any aspect of large format printing, please don't hesitate to call us on[b] +2347034357147[/b]- we're at 7 , Adeyemi Street, Off Church Street,Bolade, Oshodi, Lagos.

1 Like

Re: Why You Should Use Your Vehicle As A Mobile Billboard...... by chris81964(m): 6:28pm On Aug 20, 2015
How do you get around all the local government that require that you pay a fee for bringing a business vehicle through their territories?

2 Likes

Re: Why You Should Use Your Vehicle As A Mobile Billboard...... by kennyman2000(m): 6:53pm On Aug 20, 2015
chris81964:
How do you get around all the local government that require that you pay a fee for bringing a business vehicle through their territories?


can u tell me places where such happens? Go to local govt for an advert u want to place on ur own vehicle... Thats impossible.

U dont need anyone's permission to do that. No charges is attached to it as well..

Maybe there's something i dont know though.
Re: Why You Should Use Your Vehicle As A Mobile Billboard...... by chris81964(m): 7:04pm On Aug 20, 2015
kennyman2000:



can u tell me places where such happens? Go to local govt for an advert u want to place on ur own vehicle... Thats impossible.

U dont need anyone's permission to do that. No charges is attached to it as well..

Maybe there's something i dont know though.

A car I purchased in Lagos had all the little stickers from the different LGA. I was stopped going to Omole phase ! and asked for my clearance. If you drive a vehicle that has advertising on it you are likely to be harrassed by the LGA thugs

2 Likes

Re: Why You Should Use Your Vehicle As A Mobile Billboard...... by kennyman2000(m): 7:24pm On Aug 20, 2015
chris81964:


A car I purchased in Lagos had all the little stickers from the different LGA. I was stopped going to Omole phase ! and asked for my clearance. If you drive a vehicle that has advertising on it you are likely to be harrassed by the LGA thugs


Never heard of such.. The thugs may be out there to extort people..
Re: Why You Should Use Your Vehicle As A Mobile Billboard...... by Ikonz(m): 9:15pm On Aug 27, 2015
kennyman2000:



Never heard of such.. The thugs may be out there to extort people..

I put it to you sir, that you are actually a newbie in advert business (no offense) grin

You are telling me that you dont even know that many LGA's have permits for car adverts? cheesy

Many delivery vans in Ph does not bear advert or company logo on them. Paying for advert on cars is actually part of Internally Generated Revenue of most LGA's & they give out receipts or stickers as a proof of payment.

2 Likes

Re: Why You Should Use Your Vehicle As A Mobile Billboard...... by odimbannamdi(m): 12:56am On Aug 28, 2015
Godpinkin:
Owning a business is no easy task, and when it comes to advertising, the task is time consuming and costly. Sometimes it involves consulting an ad agency, paying high rates, and investing in a one year plan that is designed by people who you may have never met. That’s why vehicle advertising is one of the most effective forms of advertising right now. We live in a mobile world and research shows that travelers are wide and far, why wouldn’t you use your vehicle as a billboard? There are several reasons why wrapping your vehicle may be the perfect investment for you.

1. Reach a larger audience more often. Vehicle side advertising can produce about 40,000 to 60,000 impressions a day.

2. Your advertising Product will go much farther. So if you put an ad in the paper it’s only there for one day, at most a week right? And when you pay for air time on television, how many times is that run? Who will see it if it airs twice at midnight? Not to mention these ads are usually only 30 seconds. Vehicle graphics last years.. and then some.

3. Generate a positive opinion. About 75% of people say that have a favorable opinion of companies they see through Vehicle side advertising. Likewise, most people feel a company is more established and more successful when this form of marketing is involved.

4. Create a buzz and increase awareness. Think about it, 98% of Nigerians have been in a vehicle and on the road in the past week. 91% of those people notice vehicle advertising. Many times viewers believe that the products being advertised is being delivered and of high standard, they think their neighbors are using their services and they begin to generate those positive feelings toward a brand.

5. Bypass restrictions and influence a lucrative market. There are lots of restrictions when it comes to billboard placement, rates, and timing.. having a mobile billboard is a great way to break free from that. It’s a more effective way to reach your targets. Heavy commuters are most likely to see your advertisements, these people tend to be middle aged, employed, therefore have a higher income, and most of the time have children.

TopAim Integrated Investment Limited Is large format printing specialist with dedicated experience in PRINTING and BRANDING of Vehicles and also Supply Point of Sales Display for all your marketing campaign needs.
For help and advice on any aspect of large format printing, please don't hesitate to call us on[b] +2347034357147[/b]- we're at 7 , Adeyemi Street, Off Church Street,Bolade, Oshodi, Lagos.

honestly, i love your concepts!
Re: Why You Should Use Your Vehicle As A Mobile Billboard...... by Pavore9: 3:48am On Aug 28, 2015
kennyman2000:



Never heard of such.. The thugs may be out there to extort people..

Then go do your research as local government generates revenue from it.
Re: Why You Should Use Your Vehicle As A Mobile Billboard...... by chris81964(m): 4:19pm On Aug 28, 2015
Pavore9:


Then go do your research as local government generates revenue from it.

I did not argue with him. I have all the little certificates that they issued. It is not unique to Lagos.
Re: Why You Should Use Your Vehicle As A Mobile Billboard...... by ladel(m): 7:22pm On Aug 28, 2015
This op does not own or drive branded car. If you do, drive one on Osolo way near Aswani market. Share your testimony here afterwards
Re: Why You Should Use Your Vehicle As A Mobile Billboard...... by Ikonz(m): 9:32pm On Aug 28, 2015
Pavore9:

Then go do your research as local government generates revenue from it.
Abeg tell am
ladel:
This op does not own or drive branded car. If you do, drive one on Osolo way near Aswani market. Share your testimony here afterwards
No, leave am, MTN dash am 10mb OP carry am enter nairaland
Ikonz:

I put it to you sir, that you are actually a newbie in advert business (no offense) grin
You are telling me that you dont even know that many LGA's have permits for car adverts? cheesy
Many delivery vans in Ph does not bear advert or company logo on them. Paying for advert on cars is actually part of Internally Generated Revenue of most LGA's & they give out receipts or stickers as a proof of payment.
Op, how far with your seemingly nice write-up? grin
Re: Why You Should Use Your Vehicle As A Mobile Billboard...... by odimbannamdi(m): 9:59pm On Aug 28, 2015
Ikonz:
Abeg tell am
No, leave am, MTN dash am 10mb OP carry am enter nairaland

Op, how far with your seemingly nice write-up? grin

It is unfair for you to make fun of the OP just because of his ignorance and innocence.

Every good advert begins with an interesting and, most times, educative intro before the real thing.

and thats exactly what the OP just did!

And he has enlightened and opened my eyes to the efficacy of mobile/car advert.

So it is expected and quite normal that he concludes it with letting us know that he offers the service.

It is also understandable if he is unaware that people who run such adverts have to pay territorial fees. in fact, I am just hearing of such too.

Finally, i dont think the territorial fees one have to pay for running such ads can be commensurate with the conversion rate and awareness it will create.

once again OP, am impressed.

2 Likes

Re: Why You Should Use Your Vehicle As A Mobile Billboard...... by sthugo: 1:59pm On Aug 29, 2015
Yea,you are very correct.
I don't think they got practical experience of it.The so called local govt acclaimed touts wouldn't let you be whenever you are seen in their territory,even when you have all the required papers @ some scenario.

It happen in all major cities,and towns across naija.

I have personally witness it.

The easy way to get along always make the chairman your friend,you know what I mean,and no tout dares stops you

Kallas

chris81964:


A car I purchased in Lagos had all the little stickers from the different LGA. I was stopped going to Omole phase ! and asked for my clearance. If you drive a vehicle that has advertising on it you are likely to be harrassed by the LGA thugs
Re: Why You Should Use Your Vehicle As A Mobile Billboard...... by 2sex(m): 6:15pm On Aug 29, 2015
odimbannamdi:


It is unfair for you to make fun of the OP just because of his ignorance and innocence.

Every good advert begins with an interesting and, most times, educative intro before the real thing.

and thats exactly what the OP just did!

And he has enlightened and opened my eyes to the efficacy of mobile/car advert.

So it is expected and quite normal that he concludes it with letting us know that he offers the service.

It is also understandable if he is unaware that people who run such adverts have to pay territorial fees. in fact, I am just hearing of such too.

Finally, i dont think the territorial fees one have to pay for running such ads can be commensurate with the conversion rate and awareness it will create.

once again OP, am impressed.
People even missed the whole idea of what the OP is doing. He has a company that print large printing. In fact that's what he does and not the intro of his post suggest.
Re: Why You Should Use Your Vehicle As A Mobile Billboard...... by darocha1: 8:13pm On Aug 29, 2015
The lg boys simpy assume that the coy that owns the car/bus has come to execute a deal in their territory hence they must get their percentage.

As for OP, dont feel bad bro. rada be glad that you are learning more in your line of job cos this is one of the questions u r likely to encounter from your prospective clients.
Re: Why You Should Use Your Vehicle As A Mobile Billboard...... by Godpinkin(m): 5:45pm On Sep 03, 2015
thank you all for shading more light to what it takes to get your car branded........You all are right but dont forget the BIG IMPRESSION a branded car create is much compared to the LGA charges or the permit levy.


We offer a commercial printing service specialising in large format printing for;

Advertising Boards
Advertising Hoardings
Advertising Posters
Advertising Signs
Point of Sale (POS) Printing
POS Posters a0, a1, a2, a3 and a4
Large photo printing
Large canvas printing
Large acrylic printing
Large vinyl printing
Display boards
Poster printing a0, a1, a2, a3 and a4

From a single image to hundreds we use the highest quality branded materials, to print, laminate and mount your graphic print. We use branded products and a number of suppliers to ensure the correct materials are chosen for the job. Indoor or outdoor the inks, media and sub -strata will ensure your poster, advertising board and signs will remain vibrant for the life time of your advertising campaign.

FEEL FREE TO CONTACT ME

Re: Why You Should Use Your Vehicle As A Mobile Billboard...... by chris81964(m): 8:41pm On Sep 03, 2015
Looks like very good quality work. Might be cheaper to do this than repaint our old car
Re: Why You Should Use Your Vehicle As A Mobile Billboard...... by babestella: 10:32am On Sep 04, 2015
It happens, even LASAA will come after you with heavy fines. You need to get permits from different govt agencies.

kennyman2000:



Never heard of such.. The thugs may be out there to extort people..
Re: Why You Should Use Your Vehicle As A Mobile Billboard...... by Mgbadike80: 9:07pm On Sep 01, 2019
Godpinkin:
thank you all for shading more light to what it takes to get your car branded........You all are right but dont forget the BIG IMPRESSION a branded car create is much compared to the LGA charges or the permit levy.


We offer a commercial printing service specialising in large format printing for;

Advertising Boards
Advertising Hoardings
Advertising Posters
Advertising Signs
Point of Sale (POS) Printing
POS Posters a0, a1, a2, a3 and a4
Large photo printing
Large canvas printing
Large acrylic printing
Large vinyl printing
Display boards
Poster printing a0, a1, a2, a3 and a4

From a single image to hundreds we use the highest quality branded materials, to print, laminate and mount your graphic print. We use branded products and a number of suppliers to ensure the correct materials are chosen for the job. Indoor or outdoor the inks, media and sub -strata will ensure your poster, advertising board and signs will remain vibrant for the life time of your advertising campaign.

FEEL FREE TO CONTACT ME

are these van adverts printed or printed?

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